SOURCE: Offerpop


November 14, 2011 08:30 ET

Offerpop Releases New Fundraise Application for Facebook

App Enables Cause-Related Marketers to Launch Donation Drives and Encourage Fan Evangelism

NEW YORK, NY--(Marketwire - Nov 14, 2011) - Offerpop, developer of the leading fan marketing platform for Facebook and Twitter, today announced the release of their Fundraise app for Facebook. Fundraise is an innovative solution that gives non-profits and cause-related marketers the ability to run viral fundraising campaigns and accept donations via Facebook.

With Fundraise, brands can run fun, small-donation programs on their company Facebook page, or a partner page. Using the app, fans of the page can sponsor a given cause, and invite their friends to contribute, creating a unique, highly social experience. Fans and friends donate via Fundraise's seamless integration with Paypal, and use Offerpop's simple sharing tools to encourage others to do the same. Fans essentially become evangelists, and compete to see who can do the best job of raising donations and building awareness.

"Fundraise puts ownership of the cause in the hands of supporters and donors, making it a uniquely powerful tool for cause marketing," said Wendell Lansford, CEO at Offerpop. "Plus, it introduces an element of friendly competition, which is a proven tactic for increasing participation."

"We recently ran an Offerpop Fundraise campaign for animal rescue and rehabilitation," said Courtney Cowsill, Communications Coordinator at the Millan Foundation, the charitable organization founded by Cesar Millan, TV's The Dog Whisperer. "In just two weeks, we raised over $21,000 -- more than twice our goal!"

About Offerpop

Offerpop is an easy-to-use, next generation SaaS platform that marketers use to run viral campaigns on Facebook and Twitter. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs week in and week out -- launching campaigns in minutes and tracking performance in real-time. The platform channels natural social gestures to drive fan acquisition, brand awareness, and repeat purchase. For more information about Offerpop and/or Fundraise, visit

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