SOURCE: Aussie Soles Group Inc.

May 09, 2008 09:05 ET

Official Team Stores Added to the Aussie Soles™ Line-Up for Football Season

NEW YORK, NY--(Marketwire - May 9, 2008) - Aussie Soles Group Inc. (OTCBB: AUSE) announced today that Aussie Soles™ products will be available at the Official Team Stores of the CFL™: BC Lions™ - AMP Store, Calgary Stampeders™ - Stampeders Team Store, Edmonton Eskimos™ - Game On Sports, Saskatchewan Rough Riders™ - The Riders Store. Having Aussie Soles™ CFL™ Team branded products available to the loyal fans at every team's official stores and game day site locations is another significant step in Aussie Soles™ expanding sales and branding effort.

Craig Taplin, President, CEO, Aussie Soles™, stated, "We are proud to Team with the CFL™ and its storied history. Aussie Soles™ will provide a unique, comfortable and stylish opportunity for the CFL's™ loyal fans to show their support for their favorite team in the best sporting league! We believe our products will be a hit with not only the fans but also the elite athletes of the CFL™!"

CFL™ Branded shoes will be available at and each official team's retail outlets, which include: BC Lions™ team store "AMP" which is located at BC Place Stadium (Vancouver, BC) (seating capacity: 60,000). Calgary Stampeders™ team store "Stampeders Team Store" located at McMahon Stadium (Calgary, Alberta) (Seating capacity: 36,000). Edmonton Eskimos™ team store "Game On Sports" has 16 locations with one at Commonwealth Stadium (Edmonton, Alberta) (Seating capacity: 62,000). Saskatchewan Rough Riders™ team stores "The Riders Store" has 3 locations with one at Mosaic™ Stadium (Regina, Saskatchewan) (Seating Capacity: 32,000). With over 80 games to be played across Canada in front of millions of loyal fans, Aussie Soles™ is set to make a footprint in the Canadian footwear market.

Aussie Soles™ is honored to welcome Henry Burris (Calgary Stampeders™), Scott Shultz (Saskatchewan Rough Riders™), Angus Reid & Geroy Simon (BC Lions™), some of Canadian Football's brightest and most inspirational stars, to its team of athletes. All of these members of the Aussie Soles team are CFL™ All Stars, professional athletes and inspirational people who strive to make their footprint in their communities.

"Playing receiver is extremely tough on my feet, all of the stopping and starting make my feet ache. After practice and more importantly games, the only footwear that have a soothing affect is my Aussie Soles," commented Geroy Simon, BC Lions, CFL MVP (2006).

Aussie Soles™ would like to take this time to congratulate their sponsored team member Henry Burris of the Calgary Stampeders™ for his recent award: The Presidents' Ring! Henry Burris was awarded the 41st Annual Presidents' Ring on Wednesday, May 7 at the TELUS™ Convention Centre. The Presidents' Ring is awarded to the player, who best demonstrates leadership, superior performance and inspiration as chosen by his teammates. Burris was recognized for his work during the 2007 CFL™ season and became only the fourth quarterback to be honoured.

About Game On Sports™:

Game On Sports© has 16 stores in British Columbia & Alberta, Canada. They specialize in authentic, licensed team apparel and sports collectables. They have a reputation for providing quality products and exceptional customer service. Game On Sports© is also the official merchandiser for many professional sporting teams including the Edmonton Oilers™ of the NHL™ & the Edmonton Eskimos™ of the CFL™

About Aussie Soles™:

Aussie Soles™ develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE™" which is soft, supportive, slip resistant and anti bacterial! The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel market. Aussie Soles™ has improved on this product by introducing its own hard sole (AUSLITE™) footwear, which sets itself above industry leaders, in the "closed cell Polymer" footwear market. Aussie Soles™ hard sole concept is available in a variety of colors and styles to ensure that every person will find a pair that is perfectly suited for them. Constructed from closed cell foam, AUSLITE™, molds to the foot allowing for the ultimate in comfort that is also chemical and odor resistant. The Primary footwear lines consist of SnUggs™, STARFISH™ and MARINE™. The versatility, comfort and unique qualities of Aussie Soles™ is popular in a wide range of consumer choices, appealing to boaters, hikers, campers, gardeners, beach walkers, doctors, nurses and other health care workers.

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Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Aussie Soles Group Inc. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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