SOURCE: OG Nation, Inc.

December 04, 2007 08:30 ET

OG Nation Looking to Tap Billion-Dollar Beverage Sector

LOS ANGELES, CA--(Marketwire - December 4, 2007) - OG Nation, Inc. (PINKSHEETS: OGNA) announced that its plans remain on track to introduce the first of its signature beverages to the market and plans to have its products on the shelves before the end of the year. OG Nation is already in production of its highly anticipated HydroPower line of enhanced flavored waters, entering one of the fastest growing segments of the $330 Billion global soft drinks market. Functional beverages, practically unheard of just a few years ago, now account for 7.6% of the overall soft drink market, and are growing faster than nearly any other segment of the industry.

According to a Company spokesperson, "We at OG Nation have chosen to direct our initial efforts towards expanding our market share in a sector of the beverage industry that we feel presents some of the most significant growth prospects as well as tremendous opportunities to capture a greater share of the market. According to our research, the overall global soft drinks market is projected to reach $394.3 Billion by 2010, an increase of 19.5% from 2005, and an expansion of 37.6% from just ten years previously. If OG Nation captures 1% of the dynamic functional beverages segment, it would generate $250.8 Million in revenues at the present market size. As the overall market grows, we anticipate that this figure should increase substantially. Energy Drink Companies such as Rockstar, Monster, Who's Your Daddy and Redbull have been successful in consuming these markets. OG plans to take a piece of that market."

About OG Nation, Inc.:

OG Nation, Inc. is an innovative new lifestyle company dedicated to building long-term success both through the creation of a unique and recognizable brand name, and through the integration of commercial success with social awareness. Convinced that "success" in business has long been too narrowly defined, OG Nation was founded by a group of visionary beverage industry executives who shared a common goal of leveraging the power of commerce in a way that was consistent with their desire to foster greater inclusion in the business world. Led by their President and Chairman of the Board, the well-known and accomplished Hall-of-Fame tailback, actor, entrepreneur, and social activist Jim Brown, the team of seasoned industry executives have set out to become one of the leaders in the beverage industry through developing, distributing and marketing their signature product lines. For more information, visit the Company website at: www.ognation.com.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

Contact Information

  • Contact:
    InvestSource, Inc.
    (714) 847-2460