SOURCE: OG Nation, Inc.

December 11, 2007 15:14 ET

OG Nation Update: HydroPower Initial Production Phase Completed, Initial Rollout Slated for the New Year

LOS ANGELES, CA--(Marketwire - December 11, 2007) - OG Nation, Inc. (PINKSHEETS: OGNA) announced today that in an effort to maintain the greatest possible transparency and to facilitate communication with the market, the Company would like to update its shareholders and potential shareholders on the latest developments in its initial product rollouts. As previously announced, OG Nation is in production of its highly anticipated HydroPower line of advanced flavored waters, with distribution originally scheduled to begin prior to the end of the year. However, due to an unanticipated production issue related to the product labeling, distribution has been rescheduled for initial rollout just after the first of the year. The Company has been inundated with requests for more information about its current plans, and wanted to issue this statement in response to the tremendous level of interest.

According to a Company spokesperson, "We are understandably anxious to see the tangible results of our concerted efforts over this last year come to fruition in the form of our product on retail shelves, but the last thing that we want to do at this point is to allow our eagerness to overcome our better judgment. Because of a minor issue with the labeling, as well as the impending holidays, we felt that it was prudent to take the additional time to ensure that we give HydroPower every opportunity to succeed. We have spent countless hours on product testing, test marketing, and design, and it would be tragic to feel that we had undermined all of our efforts simply to conform to a self-imposed deadline. As it stands right now, the first phase of production is complete, and once the labeling issue has been corrected, we will be able to hit the ground running as we approach the new year."

HydroPower is a proprietary line of enhanced flavored waters carefully designed to provide great-tasting refreshment as well as effective hydration and the replacement of vital minerals and vitamins. Created under the personal supervision of former NBA All-Star Larry Johnson, HydroPower waters come in a variety of flavors like Pomegranate, Kiwi Strawberry, and Natural Orange.

About OG Nation, Inc.:

OG Nation, Inc. is an innovative new lifestyle company dedicated to building long-term success both through the creation of a unique and recognizable brand name, and through the integration of commercial success with social awareness. Convinced that "success" in business has long been too narrowly defined, OG Nation was founded by a group of visionary beverage industry executives who shared a common goal of leveraging the power of commerce in a way that was consistent with their desire to foster greater inclusion in the business world. Led by their President and Chairman of the Board, the well-known and accomplished Hall-of-Fame tailback, actor, entrepreneur, and social activist Jim Brown, the team of seasoned industry executives have set out to become one of the leaders in the beverage industry through developing, distributing and marketing their signature product lines. For more information, visit the Company website at: www.ognation.com.

Safe Harbor Statement:

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

Contact Information

  • Contact:
    InvestSource, Inc.
    (714) 847-2460