SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

June 13, 2012 07:00 ET

Ogilvy CommonHealth Interactive Marketing's Buddy Scalera Named DTC Perspectives Advisory And eDTC Revolution Conference Board Member

PARSIPPANY, NJ--(Marketwire - Jun 13, 2012) - Ogilvy CommonHealth Worldwide (, the health behavior experts at Ogilvy & Mather (, today announced Buddy Scalera, senior vice president, interactive content and market research of Ogilvy CommonHealth Interactive Marketing, has been invited to serve on DTC Perspectives' Advisory and eDTC Revolution Conference boards.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) ( The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

DTC Perspectives is a pharmaceutical marketing publication that provides Direct-to-Consumer healthcare news. Comprising a select group of industry experts, the DTC Perspectives Advisory Board's goal is to establish the magazine as the premier source of information and new ideas about DTC advertising and marketing. The eDTC Revolution Conference is a two-day seminar that will focus on marketing to the digital consumer. This year's conference will be held September 13 and 14 at the Renaissance Hotel in Washington, D.C.

As an Advisory Board member, Mr. Scalera will provide strategic direction, feedback, and guidance to ensure DTC Perspectives' conferences and publications provide content-rich and actionable insights. In his role as a member of the eDTC Revolution Conference Board, he will aid in conference topic development and speaker selection, as well as react to the various presentations given during the conference.

"I am honored to have been selected to sit on both of these prestigious boards," Mr. Scalera shared. "I look forward to actively contributing to the group and helping DTC Perspectives to continually improve upon the ever-changing landscape of consumer healthcare communications."

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel