SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

May 26, 2016 13:21 ET

Ogilvy CommonHealth Worldwide Announces the Expansion of the Access Services Practice Within the Payer Marketing Group

PARSIPPANY, NJ--(Marketwired - May 26, 2016) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced the expanded service offering within its Payer Marketing group that will serve the needs of pharmaceutical manufacturers in access support and reimbursement services.

Manufacturers often provide financial, reimbursement, and patient support services to assist patients (and their providers) in starting and staying on drug therapies. Ogilvy CommonHealth Worldwide's Payer Marketing group (comprising Ogilvy CommonHealth Payer Marketing, Ogilvy Healthworld Payer Marketing, and Ogilvy CommonHealth Market Access) has extensive experience and a strong heritage of branding and marketing communication that is focused on the payer segment. Now, the expanded Access Services practice will leverage Ogilvy CommonHealth Worldwide's consulting, strategy, analytics, and digital experts to help its clients, including:

  • Identification and evaluation of vendors that provide this service (either as a captive, in-house service provided by manufacturers or as an outsourced/private-label service for manufacturers)
  • Development of a brand identity for the access services program and integration of the identity with the overall product and/or corporate brands
  • Development of unified messaging that fortifies and differentiates the overall access services support offering
  • Ongoing measurement of performance utilizing data analytics, and feedback systems that refine product and service attributes in order to improve levels of patient, physician, and payer success

Michael Zilligen, president of both Ogilvy CommonHealth Payer Marketing and Ogilvy Healthworld Payer Marketing, explained the rationale for expanding the Access Services practice: "We are seeing the convergence of outcomes, cost efficiency, and patient experience (the Triple Aim) as primary drivers for most healthcare stakeholders. The resulting unmet need within our customer base provides the opportunity for Ogilvy CommonHealth Worldwide to leverage its reimbursement, digital, and analytics expertise to help our clients enhance their access services programs and more effectively compete in the evolving healthcare landscape."

Leading the expanded Access Services practice is Nora Tsivgas, senior vice president, access services strategy. Ms. Tsivgas has extensive access services and healthcare experience. Her pharmaceutical industry experience has spanned field sales, account management, commercial strategy, payer strategy, and outcomes research.

Prior to joining Ogilvy CommonHealth Payer Marketing, Ms. Tsivgas led the transition of the largest manufacturers' patient assistance program in the United States to a new partner/vendor that improved the program's capabilities and services. In that position, she also created the first-in-industry patient navigation platform designed to assist uninsured and underinsured patients gain access and coverage through the public health insurance exchanges. Ms. Tsivgas has also organized and led multi-stakeholder, health-focused coalitions in the public and private sectors, and is a recognized subject matter expert and speaker on access services, healthcare reform, value-based benefit design, payment reform, and healthcare quality improvement.

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel