PARSIPPANY, NJ--(Marketwired - Jul 29, 2015) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (
This educational one-day event will allow attendees to examine and discuss a radical shift for marketers currently underway within the healthcare industry. The transformation, driven by legislative change, technological innovation and adoption, and patient empowerment, is continually altering the healthcare environment, creating many challenges and opportunities for marketers along the way. Ogilvy CommonHealth Worldwide and our co-sponsors believe the key to this change is the emergence of a healthcare ecosystem that places the patient at the center -- person-centric healthcare.
Attendance at the event is by invitation only and is reserved for senior-level individuals representing healthcare companies, including pharmaceutical and biotechnology, device and diagnostic, hospitals, managed care and health nonprofits, as well as consumer-focused companies working within the health and wellness space.
The summit will include presentations from a wide range of industry experts and thought leaders, including:
- Niven Narain, President & CTO of Berg, on how artificial intelligence is now helping to interpret medical data
- Ryan Olohan, National Industry Director of Healthcare at Google, on the patient-centric ecosystem
- Lorie B. Fiber, Global Corporate Communications Leader at IBM Watson Health, on reimaging healthcare through data
- Pranav Yadav, CEO of Neuro-Insight, on how technology can be used to measure the effectiveness of your advertising
For more information about the "Ogilvy CommonHealth Worldwide 2015 Marketing Summit: Marketing in the Age of Person-centric Healthcare," or to request an invitation, please visit: http://2015summit.ogilvy.com.
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
About Econsultancy
Econsultancy� is a global leader in digital transformation, helping businesses succeed both in digital marketing and digital business. In healthcare we help our clients audit their current capabilities, define their future needs and build sustainable roadmaps for delivering improved business performance. Whether it's helping a large pharma client to transform into a social enterprise or building a leadership program around digital innovation for a device manufacturer, we're here to help. In addition to this, our best practice guides, events and training can all be combined to help you make the most of the opportunities that digital technology offers. Econsultancy supports the world's top brands and agencies, informing their digital strategy and helping them to better understand their digital initiatives.
About Bottle Rocket
Bottle Rocket is a full-service mobile solution provider, focused on creating handcrafted apps for the world's most discriminating brands. Since its founding in early 2008, Bottle Rocket Apps has developed more than 150 iPhone, iPad and Android apps for leading brands such as Starwood Hotels & Resorts, Coca-Cola, NPR, Scripps Networks, Showtime, Fox News, NBC Universal, Viacom and PetSmart, among many others. The company's apps have won numerous industry accolades including multiple Apple Hall of Fame awards, and frequently appear at the top of their categories on the App Store. The team of senior strategists, architects, developers and artists work their magic from the company's offices in Dallas, Texas.
About OgilvyRED
OgilvyRED provides strategic growth and innovation consulting services to clients globally. Powered by a core group of 1,200 senior strategic consultants from the global Ogilvy & Mather network, OgilvyRED applies the best talent, intellectual property, creativity and tools -- sourced from anywhere inside or outside Ogilvy, WPP and selected external partners.
In the face of monumental changes to business, branding and marketing, OgilvyRED is a crucial change agent that helps clients solve their thorniest brand and marketing problems.
OgilvyRED makes the connection between deep strategy and creativity to uncover the actionable answers clients need. Positive, measurable brand and business outcomes are OgilvyRED's single-minded goal.
Contact Information:
Contact:
Beth Paulino
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel