SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

January 19, 2016 11:03 ET

Ogilvy CommonHealth Worldwide Joins Forces With the Cancer Support Community to Launch #4Chords4Cancer

PARSIPPANY, NJ--(Marketwired - Jan 19, 2016) -  Ogilvy CommonHealth Worldwide (, the health behavior change specialists of Ogilvy & Mather (, and a WPP company (NASDAQ: WPPGY) (, today announced its partnership with the Cancer Support Community (CSC) and healtheo360 to launch the #4Chords4Cancer initiative, a campaign created to ensure all people impacted by cancer are empowered by knowledge, strengthened by action, and sustained by community.

Through the #4Chords4Cancer campaign, the CSC will send a Martin D-28 acoustic guitar, courtesy of Martin Guitar on a tour around the United States to be played, signed, and photographed with some of the top artists in the music industry including Sara Bareilles, Laura Benanti, Jay Jay French, cast members from ABC's hit show Nashville, and cast members from Andrew Lloyd Webber's School of Rock.

Instrumental to the kickoff to this new initiative, the Ogilvy CommonHealth Worldwide network assisted in the creative conception, artist coordination, and promotional execution of the campaign. The guitar will then be auctioned off at the CSC's annual Spring Celebration gala in New York City. Funds raised will help increase cancer awareness and support the nonprofit's many programs for individuals and families impacted by the disease.

The CSC is an international nonprofit organization that provides free support and resources to patients, caregivers, and their families affected by cancer. Last year, the CSC delivered nearly $46 million in free services to patients and families.

Michael Zilligen, president of both Ogilvy CommonHealth Payer Marketing and Ogilvy Healthworld Payer Marketing, who spearheaded the initiative and Ogilvy CommonHealth Worldwide network's involvement, has been a hands-on member of the CSC for two years. He was appointed to the nonprofit's board of directors in 2014.

"It's an honor and a pleasure to dedicate our time and resources to a cause that can make such a large and long-lasting impression on members of the cancer community" said Michael Zilligen. "The #4Chords4Cancer initiative will provide the means to enhance the free educational, financial, and emotional support that the CSC offers to millions around the world."

For more information on #4Chords4Cancer and to see who is lending their musical talents to the donated guitar now, please visit:

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris, and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights; content strategy and management; digital, interactive and new media services; marketing analytics and research; media planning and buying; medical education; payer marketing and market access; professional advertising and promotion; public affairs and relations; relationship marketing; sales training development; social media and social listening; and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

About the Cancer Support Community
As the largest professionally led nonprofit network of cancer support worldwide, the Cancer Support Community (CSC) is dedicated to ensuring that all people impacted by cancer are empowered by knowledge, strengthened by action, and sustained by community. CSC achieves its mission through three areas: direct service delivery, research, and advocacy. The organization includes an international network of Affiliates that offer the highest quality social and emotional support for people impacted by cancer, as well as a community of support available online and over the phone. The Research and Training Institute conducts cutting-edge psychosocial, behavioral, and survivorship research. CSC furthers its focus on patient advocacy through its Cancer Policy Institute, informing public policy in Washington, D.C. and across the nation. For more information, please call the toll-free Cancer Support Helpline at 888-793-9355, or visit So that no one faces cancer alone.®

About healtheo360
healtheo360 is an online Caring Network where patients living with chronic conditions, such as diabetes, cancer, Alzheimer's disease and many others, come to find support, encouragement, and information. The healtheo360 community includes not only patients but also their caregivers, family members, and friends who are seeking support.

healtheo360 services include peer counseling, support groups, educational information, and access to hundreds of stories and video testimonials posted by members. Membership is free. To learn more, visit

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel