SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

April 13, 2016 07:00 ET

Ogilvy CommonHealth Worldwide Launches the Ogilvy CommonHealth Marketing Cloud and Redefines Data-Driven Marketing Services for the Life Sciences Industry

Partnership With Medikly Further Expands the Network's Insight-Driven Client Offerings

PARSIPPANY, NJ--(Marketwired - Apr 13, 2016) - Ogilvy CommonHealth Worldwide (OCHWW; www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced the launch of the Ogilvy CommonHealth Marketing Cloud platform, a first of its kind, data-driven offering to help marketers better understand, reach, and engage with physicians on an individual level while sharing news of its newly formed partnership with Medikly, a leading provider of physician engagement solutions.

Powered by Medikly's digital marketing technology platform for life science companies, Ogilvy CommonHealth's Marketing Cloud will aggregate data across numerous first- and third-party sources, creating a single physician-level profile that helps modern marketers deliver optimized content on every channel and every device, and across paid and owned media.

Together, OCHWW and Medikly have created the largest aggregation of 3rd-party healthcare marketing data to help marketers quickly access and understand their audiences as individuals. The insight-driven platform will help to uncover key decision points, actions, and perceptions that drive physician behavior at a given time and provide marketers with the knowledge to deliver the most effective messaging.

OCHWW will utilize Medikly's digital marketing technology, MediklyOS, to integrate data intelligence with program workflows to build campaign-informing tools and strategies for the healthcare agency's global client base. The cloud, mobile and API-first platform can be easily customized for specific clients, and will be made available across all marketing disciplines and geographies.

"We're thrilled to announce this meaningful new partnership and bring this new, data-driven solution to our clients and a marketplace desperate for innovation," shared Matt Giegerich, Chairman & CEO of Ogilvy CommonHealth Worldwide.

"Given the increasing complexity and turbulence of our industry, modern marketers need a framework and a set of tools to capture, analyze, and create segments that enable them to predict healthcare provider behavior," said Ritesh Patel, EVP, Chief Digital Officer. "Fueled by the Medikly platform, the Ogilvy CommonHealth Marketing Cloud offering enables OCHWW to build unmatched personalized cross-channel campaigns and customer interactions."

"In this always-on, always-connected world, marketers face more complexity than ever before when trying to engage physicians," said Venkat Gullapalli, MD, CEO of Medikly. "By bringing together Ogilvy with Medikly, we will be able to span every provider touch point, both online and offline, which is a real first-mover advantage for our life science clients."

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

About Medikly
NY-based Medikly, an Easton Capital portfolio company, is a leading provider of physician engagement solutions. MediklyOS is pharma's first and only unified, cloud-based platform that helps brands better reach, engage, and understand physicians across multiple touch points. Medikly's platform goes beyond current technology solutions by delivering deeper content, interactive experiences, and a robust set of measurable and actionable big data analytics using the largest aggregation of 3rd-party healthcare marketing data to help marketers quickly access and understand their audiences as individuals. MediklyOS is available in a software as-a-service model.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel