PARSIPPANY, NJ--(Marketwired - Jun 20, 2016) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced that two of its senior executives will be among the distinguished presenters on the dais at the Medical Affairs Pre-launch Commercial Strategies Conference, to be held June 23-24 in Boston, MA.
The conference organizers designed the agenda to address the development of a strategic timeline for medical affairs activities to support pre-commercial launch activities, gain support of key opinion leaders, and create disease awareness and payer support, with the ultimate goal of ensured product launch success.
Mary Anderson, president of Ogilvy CommonHealth Medical Education and SCI Scientific Communications & Information (an Ogilvy CommonHealth Worldwide group), and Debra Joyce, SVP, managing director of SCI Scientific Communications & Information, will be presenting to an audience primarily comprising pharmaceutical executives on the subject of "Exploring Digital Channels to Support Medical Affairs Content Dissemination Objectives." Their talk will focus on the increasing importance that medical affairs professionals realize the powerful communication opportunities available to them through digital channels and social platforms.
Ms. Anderson said, "Pharmaceutical companies need to utilize the digital communication channels available to them to extend their reach of scientific content, which in turn will provide powerful analytics to help inform behaviors and channel preferences of key opinion leaders and other stakeholders. Medical affairs professionals are encouraged to become better acquainted with the channels, platforms, and associated analytics in order to be able to support effective scientific content dissemination in the more visual, "on demand," and interactive digital spaces," she concluded.
To learn more about the Medical Affairs Pre-launch Commercial Strategies Conference, please visit www.q1productions.com/conferencepost/medical-affairs/
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.