PARSIPPANY, NJ--(Marketwire - Feb 15, 2013) - Ogilvy CommonHealth Worldwide (ogilvychww.com), the health behavior experts of Ogilvy & Mather, and Social@Ogilvy (social.ogilvy.com), a global, cross-discipline team of social experts from across all of Ogilvy & Mather's businesses, will present two healthcare panels in conjunction with Social Media Week on Tuesday, February 19th, at 2:00 PM and 3:30 PM respectively, at Ogilvy & Mather's headquarters in New York City.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (ogilvy.com) network.
John Nosta, EVP, Senior Strategist at Ogilvy CommonHealth Specialty Marketing and Buddy Scalera, SVP, Interactive Content & Market Research at Ogilvy CommonHealth will co-present the first session -- "Mocial RX: Leveraging Mobile & Social in Healthcare" with Andrea Hackett, Account Supervisor, Digital Strategy, at Social@Ogilvy. The panel will cover how mobile and social platforms influence behavior changes, remove barriers and add value to connected communities. To attend this session free of charge, visit bit.ly/mocialRX to register.
The second session, "Pharma & Social: Better Apart?," will be delivered by Chris Cullmann, VP, Digital Strategy, and Scott Friedberg, Director, Digital Strategy, both from Ogilvy CommonHealth, along with Andrew Teie, Senior Digital Strategist at Ogilvy & Mather. This presentation will discuss how pharma can add substantial value to various social media forums. To register for this free panel, visit bit.ly/SocPharma.
OCHWW invites those unable to attend the presentations in person at Ogilvy & Mather's headquarters in New York City to follow the action on Twitter #SMWOgilvy or watch the discussions live at bit.ly/XCae59 and bit.ly/12Pruvg.
Taking place twice a year, Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. 2013's first Social Media Week is being held February 18-22 in 10 cities around the globe. For more information about Social Media Week, please visit socialmediaweek.org.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact™.