SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

September 04, 2014 12:14 ET

Ogilvy CommonHealth Worldwide's Buddy Scalera to Host Q&A Sessions With Leading Authors at the Content Marketing World 2014 Conference & Expo

PARSIPPANY, NJ--(Marketwired - Sep 4, 2014) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced Buddy Scalera, SVP, multichannel content strategy, will be hosting four Q&A sessions with prominent industry authors at the Content Marketing World 2014 Conference & Expo in Cleveland, Ohio.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

On September 10th Mr. Scalera will be hosting four, hour-long Q&A sessions with content marketing authors and thought leaders: Joe Pulizzi (founder of Content Marketing Institute) at 8:30am, Jay Baer (Convince & Covert president) at 9:45am, Mitch Joel (president of Twist Image) at 11:30am, and Anne Handley (MarketingProfs' chief content officer) at 3:15pm. These live discussions will provide a highly interactive forum covering topics such as brand development, creating engaging content, digital marketing, and becoming a content marketer.

The Content Marketing World 2014 Conference & Expo brings together the world's leading brand marketers for 4 days to participate in 80 sessions discussing strategy, integration, measurement, and other innovative marketing ideas. Content Marketing World is the largest international content marketing event; last year's conference hosted 1,700 marketers from 46 countries. For more information about the Content Marketing World 2014 Conference & Expo, please visit http://contentmarketingworld.com

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel