SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

March 06, 2013 13:40 ET

Ogilvy CommonHealth Worldwide's Davidson and SDSU's Malouf to Present at SXSW Interactive Conference

"Digital Primitives: the Anthropology of Social"

PARSIPPANY, NJ--(Marketwire - Mar 6, 2013) - Dr. Brad Davidson of Ogilvy CommonHealth Worldwide (, the health-behavior experts of Ogilvy & Mather, and Dr. Rob Malouf from San Diego State University have been selected to deliver a presentation on "Digital Primitives: the Anthropology of Social" at the South By Southwest (SXSW) Interactive Convention ( in Austin, Texas, on Saturday, March 9 at 11:00 AM.

Dr. Davidson is general manager of Ogilvy CommonHealth Behavioral Insights, part of Ogilvy CommonHealth Worldwide, and Dr. Malouf is an associate professor in the Linguistics and Asian/Middle Eastern Languages department at San Diego State University. Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) ( The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather ( network.

"Digital Primitives: the Anthropology of Social" will focus on the nature and function of online health-related communities of practice, specifically focusing on the best way to characterize and analyze these communities through a combination of qualitative and quantitative techniques. Dr. Davidson and Dr. Malouf will explore real-world examples of online health-related communities, the belief structures of groups, the fault-lines that exist, and what these analyses say about the real-world needs and experiences of community members. To learn more about this presentation, please visit

Ogilvy CommonHealth Worldwide will be presenting an additional discussion -- "Information Overload and Health Decisions" -- at the Interactive Convention on Sunday, March 10 at 11:00 AM. For more on this panel, please visit Follow all of the SXSW action on Twitter at #SXSW and #SXSWOgilvy.

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

About SXSW
SXSW is a set of music, interactive, and film festivals and conventions that have grown in popularity year-upon-year and have taken place every spring since 1987. Fostering creative and professional growth alike, SXSW is a launch pad for new creative content. For more information, visit

About SXSW Interactive
The 20th annual SXSW Interactive Festival will take place March 8-12, 2013, in Austin, Texas. An incubator of cutting-edge technologies and digital creativity, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. For more information, visit

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel