SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

June 03, 2015 12:02 ET

Ogilvy CommonHealth Worldwide's Digital Team Continues Growth With Senior-Level New Hires and a Promotion From Within

PARSIPPANY, NJ--(Marketwired - Jun 3, 2015) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced three new hires and one promotion within the network's US-based digital team.

New Hires 
After an eight-year hiatus from the company, Russell Grimaldi has rejoined the Ogilvy CommonHealth Worldwide organization as EVP, client engagement/customized solutions. Leveraging decades of experience across virtually all segments and channels in healthcare communications, Russell will work closely with the Digital Skill Center as well as OCHWW's Connecticut-based market access group to develop integrated, cross-functional innovative solutions to meet the ever-evolving needs of clients in this dynamic marketplace. Prior to rejoining OCHWW, Mr. Grimaldi was a partner at HealthTalker LLC, a word-of-mouth marketing agency located in Chatham, NJ.

Chris Cullmann has also returned to the network as SVP, director of engagement strategy in the Parsippany, NJ office. In his new role, Mr. Cullmann will build upon his seven-plus years of experience with OCHWW to maximize the impact of web, mobile, social, and interactive media marketing for superior brand communications. Additionally, he will be working with internal planning, research, technology, creative, and account teams to identify opportunities for new innovations and to develop best practices for reaching pharma marketers' customers. Prior to coming back to OCHWW, Mr. Cullmann was the director of digital strategy for Coyne PR, a public relations firm in Parsippany.

Jonathan Ziegel has signed on with the digital team in the New York office as VP, engagement strategy. As such, Mr. Ziegel will oversee user experience and digital strategy across the agency's brands. He brings with him more than a decade of healthcare marketing experience, and a heightened focus on social media. Mr. Ziegel was previously VP, digital strategy at inVentiv Digital+Innovation, an agency located in New York City.

Promotion 
Martha Walz, out of the Parsippany office, has been promoted from senior content strategist to VP, content strategy. In her new position, Ms. Walz will be tasked with building content architecture, strengthening the role of both visual and text-based content, and ensuring clients' brands are discoverable in new media. Ms. Walz has tenured with the organization for the past three years and in that time has authored white papers and perspective pieces covering topics including the FDA's social media guidelines, Apple's ResearchKit mobile science platform, and the role of mobile platforms for pharmaceutical brands.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel