SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

May 17, 2017 07:00 ET

Ogilvy CommonHealth Worldwide's Mary Anderson to present at the 2nd Annual Medical Affairs Pre-Launch Strategies Conference

PARSIPPANY, NJ--(Marketwired - May 17, 2017) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com) and a WPP Health & Wellness company (NASDAQ: WPPGY) (www.wpp.com), today announced Mary Anderson, president of Ogilvy CommonHealth Medical Education and SCI, Scientific Communications & Information, will lecture to medical affairs executives on incorporating multichannel resources to achieve learner-centric objectives at the 2nd Annual Medical Affairs Pre-Launch Strategies Conference in Boston, MA, on Friday, May 19.

Ms. Anderson will discuss how to build effective, visually optimized, digitally powered and learner-centric solutions that will cut through the information clutter and deliver applicable education during her session, "Building Learner-Centric Education Systems for HCPs & MSL Audiences." Attendees will learn how to integrate bioscience, learning science, and behavioral economics to create programs that deliver educational experiences, not just information.

The 2nd Annual Medical Affairs Pre-Launch Strategies Conference provides medical affairs executives with an unparalleled opportunity to discuss and benchmark industry best practices in planning and executing efficient and effective pre-launch medical and scientific campaigns. Additional topics to be covered at the meeting include: pre-launch key opinion leader engagement, payer engagement, physician access, leveraging publication models, and big data's impact for medical affairs success.

For more information about the 2nd Annual Medical Affairs Pre-Launch Strategies Conference, please visit: http://www.q1productions.com/medicalaffairs.

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, the health behavior change specialist group of Ogilvy & Mather and part of WPP Health & Wellness, is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, New Jersey, with additional hubs in New York, London, Paris, and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services, including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, scientific communications, social media and social listening, and wellness and consumer advertising and promotion. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Contact Information

  • Contact:
    Beth Paulino or
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel