Ogilvy CommonHealth Worldwide's Ritesh Patel to Speak at Advanced Learning Institute Conference in Philadelphia

PARSIPPANY, NJ--(Marketwired - Aug 21, 2014) - Ritesh Patel, EVP, chief digital officer at Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health-behavior experts of Ogilvy & Mather, will be presenting at the Advanced Learning Institute Conference on Social Media and Multi-Channel Marketing for Pharma on September 18 at the Hyatt at The Bellevue in Philadelphia, PA.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (www.ogilvy.com) network.

Mr. Patel will be giving a lecture titled "The Challenge of Marketing in a Multi-Screen, Multi-Channel Age." In his presentation, Mr. Patel will focus on the changing digital media landscape and how the changes are affecting the ways in which healthcare marketers can reach an audience, whether they are patients, caregivers, doctors, or any others in the healthcare field. The lecture will also concentrate on focusing digital marketing on the channels that provide the most value. Mr. Patel will speak to the challenges of understanding the media consumption and decision-making behavior changes among these different constituencies. He will also discuss ways in which companies can meet these complexities across healthcare markets while maintaining different budgets.

The Advanced Learning Institute Conference on Social Media and Multi-Channel Marketing for Pharma will feature more than 15 speakers, interactive panel discussions, networking roundtables, and workshops. Conference attendees will be educated on digital topics including understanding social media, how to measure social media, leveraging the power of mobile to increase customer engagement, and integrating digital media into marketing plans. The Advanced Learning Institute is an independent conference company dedicated to creating unbiased forums for discussion of best-practices and solutions. Advanced Learning Institute conferences bring together industry leaders and experts to share valuable business experience. For more information on the Advanced Learning Institute, visit: http://www.aliconferences.com/.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.