SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

July 01, 2015 15:08 ET

Ogilvy CommonHealth Worldwide's Sebastien Boisseau Invited to Present at the Medico-Legal Conference

PARSIPPANY, NJ--(Marketwired - Jul 1, 2015) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced Dr. Sebastien Boisseau, chief strategy officer of Ogilvy CommonHealth Asia Pacific, has been chosen to present at the Medico Legal Conference on July 9 at the Orchard City Centre, in Singapore.

Dr. Boisseau's presentation, "Social Media as a Tool in Medicine & Healthcare," will cover the benefits and opportunities of social media, as well as the ethical challenges it creates for the healthcare industry. He will draw from his experience with e-health and e-multi channel marketing to examine privacy and security considerations for safeguarding patients' data and health information, navigating potential legal and liability obstacles and risk mitigating techniques for healthcare organizations.

This year's conference theme highlights the importance of medical professional indemnity and better management of the doctor-patient-healthcare provider relationship. This two-day conference will be led by medical and legal experts with real life experience of the obstacles faced by healthcare professionals on a daily basis. The audience will hear from lawyers, doctors and health authorities as they discuss the rights of patients and doctors in this fast changing digital world in Asia Pacific.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris, and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel