PARSIPPANY, NJ--(Marketwire - Feb 5, 2013) - Buddy Scalera, SVP of Interactive Content at Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health-behavior experts of Ogilvy & Mather, has been tapped to instruct marketing professionals on how to create channel-agnostic content that delivers messaging to targeted users across multiple channels at the Intelligent Content Conference, a national marketing event to be held February 7 and 8 in San Francisco, CA.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (www.ogilvy.com) network.
The fifth annual Intelligent Content Conference will concentrate on the importance of understanding corporate publishing, with a focus on training marketers in what they need to know about the standards, methods, and tools needed to deliver the right information to the right people, at the right time, in the right format and language, on the device of the customer's choosing.
"As an emerging content strategy thought leader in healthcare communications, Buddy is exactly the type of professional we look for to present at our conference," says conference organizer Scott Abel, who is best known as The Content Wrangler.
For more information on the fifth annual Intelligent Content Conference, visit: www.intelligentcontentconference.com/.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.