PARSIPPANY, NJ--(Marketwire - Jan 3, 2013) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced that as of January 1, 2013, Ogilvy CommonHealth Consumer Care and Ogilvy CommonHealth Insights & Analytics will be rebranded as Ogilvy CommonHealth Wellness Marketing and Ogilvy CommonHealth Behavioral Insights, respectively.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Ogilvy CommonHealth Wellness Marketing's name change further highlights the group's increased focus on helping brands become an integral part of consumers' and patients' lives for healthier living, particularly as they find themselves more and more responsible for managing their own health and well-being.
Ogilvy CommonHealth Behavioral Insights' rebranding is in keeping with the unit's focus on observational research, linguistic and ethnographic, relating to health and healthcare behaviors. This name change also will serve to differentiate the group from its internal partners at Ogilvy Healthworld Marketing Analytics & Consulting, whose name accurately reflects their expertise in back-end quantitative business analytics.
Matt Giegerich, Chairman & CEO of Ogilvy CommonHealth Worldwide, said, "This decision to rebrand these two groups is a result of our ongoing determination to provide clarity and focus in all our business efforts. We believe this better reflects the service offerings at each unit."
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.