PARSIPPANY, NJ--(Marketwire - Apr 1, 2013) - Buddy Scalera of Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health-behavior experts of Ogilvy & Mather, has been tapped to co-present a pre-conference digital workshop focusing on innovations in creative and marketing tactics, optimization of campaigns/channels, crafting content strategy and connecting to the engaged patient/caregiver at the 2013 DTC National Conference on April 2, at the JW Marriott in Washington, DC.
Mr. Scalera is SVP of Interactive Content at Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide, a member of the DTC National Conference Board, the eDTC Revolution Conference Board and the DTC Perspectives Advisory Board. Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (www.ogilvy.com) network.
This DTC Perspectives-sponsored event is focused on providing DTC marketers with an opportunity to learn from industry experts and discuss the latest innovations in direct-to-consumer marketing. The three-day convention, taking place April 2-4, will feature a wide array of keynote speakers, legislative experts and exclusive marketing case studies. For more information about the conference, please visit: www.cvent.com/events/2013-dtc-national-conference/event-summary-16f0d91afe954c9ab932b619722d4642.aspx
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.