SOURCE: Oberto Brands

Oberto Brands

October 11, 2012 06:00 ET

Oh Boy, Oberto! Introduces All Natural Bacon Jerky

KENT, WA--(Marketwire - Oct 11, 2012) - Oh Boy! Oberto, a national leader in the meat snack category, today announced its latest product innovation -- All Natural Bacon Jerky. The product is made in the U.S.A. from 100% real strips of bacon that are naturally smoked and cooked to perfection, offering consumers an easy way to enjoy bacon anywhere, anytime and with no cooking or mess. The new offering will hit retail shelves in February 2013.

Oberto's Bacon Jerky marks the eighth flavor addition to the popular Oh Boy! Oberto All Natural Jerky line that launched in 2011 and features only simple, all natural ingredients. The new Bacon Jerky is made with only lean, large strips of bacon, water, sea salt and sugar, with no preservatives or artificial ingredients. The result is an irresistible on-the-go snack with big bold smoky flavor and real bacon goodness, and it has 20% less fat than pan-fried bacon.

"Oberto's All Natural Bacon Jerky has already proven to be a huge hit in blind taste tests, with consumers choosing Oberto," said Tom Ennis, CEO of Oberto Brands. "Oberto's sales have grown tremendously the past few years, thanks in large part to the popularity of our All Natural Jerky line, and we can't wait to add All Natural Bacon Jerky into the mix. Bacon is a high penetration category with more than half of households* reporting that they have bacon in their home 365 days a year. Now we are giving consumers the opportunity to eat bacon at the office, in the car, out camping or wherever they need a quick, satisfying snack. We have found that Oberto's bacon jerky, with 100% real strips of bacon, is so craveable that it's hard for anyone to resist eating the entire bag."

The All Natural Bacon Jerky packaging will include a transparent window to display the large strips of bacon, with no chunks of fat and minimal bits and pieces, in order to showcase the high product quality firsthand. The product will be sold in 2.5 oz. packages at $5.99-$6.49 MSRP.

This Bacon Jerky is so good, it practically sells itself; however, Oberto is supporting the Bacon Jerky launch with national media and in-store promotions in order to get Bacon Jerky into consumers' hands even faster. 

Other product flavors in Oberto's All Natural Jerky line include: Original Beef Jerky; Teriyaki Beef Jerky; Peppered Beef Jerky; Spicy Sweet Beef Jerky; Hickory Beef Jerky; BBQ Pork Jerky and Teriyaki Turkey Jerky. Oberto's meat snack products are readily available in convenience, grocery, mass, specialty and drug retailers nationwide. For more information, visit www.facebook.com/obertobeefjerky or www.oberto.com.

About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginning into what is today a national leader in meat snacks. Its popular products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States.

*According to research from the National Pork Board.

Contact Information

  • Media contact:
    Lia Bigano
    Duo PR for Oh! Boy Oberto
    lia@duopr.com
    206.445.1498