SOURCE: Oberto Brands

Oberto Brands

March 07, 2012 11:30 ET

Oh Boy, Oberto! Launches New Spicy Sweet Beef Jerky as Latest Craveable Flavor Among Popular All Natural Jerky Line

KENT, WA--(Marketwire - Mar 7, 2012) - Oh Boy! Oberto, a national leader in the jerky category, today unveiled a brand new flavor for consumers to sink their teeth into -- All Natural Spicy Sweet Beef Jerky. This delicious new offering is part of Oberto's fast-selling All Natural Jerky line, which hit shelves last year.

The new Spicy Sweet jerky boasts Oberto's signature slow-roasted, smoky sweet flavor, accented with real chili pepper flakes for an extra sizzling kick. As with Oberto's entire All Natural line, the Spicy Sweet beef jerky is made from simple, all natural ingredients found in any home kitchen, and is seasoned, smoked, dried and spiced to perfection. It includes no artificial ingredients, no preservatives, and no MSG. It is also made in the USA.

"Consumers are increasingly seeking out flavors that satisfy all of their taste buds. And, spicy is the fastest growing segment in the jerky category. So, we came out with a more craveable, ultra-satisfying spicy sweet beef jerky," commented Tom Ennis, chief executive officer of Oberto Brands, a leading domestic jerky manufacturer. "In addition, consumers are also seeking out healthier products that they can feel good about eating. Therefore, it was important to deliver that craveable Spicy Sweet flavor in an All Natural Jerky as we have done with all the products in our line."

Oberto is actively supporting the All Natural jerky line, including Spicy Sweet, with the "Acquire a Taste for Excellence" campaign. Currently, as part of the campaign, the brand is running the "Most Excellent Grab Bag of Excellence" sweepstakes on www.facebook.com/obertobeefjerky.

The new Spicy Sweet Beef Jerky is now available in grocery and convenience stores nationwide. Spicy Sweet marks the seventh flavor offering in the all natural line, joining the existing offerings of Original Beef Jerky, Teriyaki Beef Jerky, Peppered Beef Jerky, Hickory Beef Jerky, BBQ Pork Jerky and Teriyaki Turkey Jerky.

All Natural flavor options are available in 3.25-oz. packages for $5.99 MSRP. For more information, visit www.oberto.com and www.facebook.com/obertobeefjerky.

About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginning into what is today a national leader in meat snacks. Its popular products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States.

Contact Information

  • Media contact:
    Lia Bigano
    Duo PR for Oh! Boy Oberto
    lia@duopr.com
    206.445.1498