SOURCE: Olapic

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August 05, 2015 12:22 ET

Olapic Helps Brands Source Content for Instagram Ads

NEW YORK, NY--(Marketwired - August 05, 2015) - Olapic, (http://www.olapic.com), the leading Visual Marketing Content Engine for turning consumer-generated photos and videos into brand assets, is pleased to be part of an initial group of Facebook Marketing Partners integrating the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

"We strongly believe the next major advertising channel will be Instagram," said Luis Sanz, COO and co-founder of Olapic. "Being able to create advertising that feels native to the platform experience is critical for success and Olapic offers a way to source engaging and authentic images from fans already on Instagram."

Brands are looking for Instagram advertising to help achieve business and marketing objectives, such as creating more shoppable environments and increasing conversion rates. By working with Olapic, brands can save tens of thousands of dollars on creative production costs by collecting images crafted by true brand fans and vetted by the Photorank(™) algorithm to predict performance.

This comes on the heels of Olapic announcing its Predictive Consumer Generated Facebook Ads, a new product that offers consumer-generated images for use in Facebook ads and for retargeting. Authentic consumer photos have proven effective in marketing channels such as ecommerce, email, Facebook ads and retargeting. On average, Olapic customers see:
- 5% increase in conversion in ecommerce channels
- upwards of a 4.8x return on ad spend in Facebook efforts
- 12% decrease in acquisition costs on Facebook ads
- 40% increase CTR in retargeting efforts

"Our performance numbers with Facebook ads are quite strong and we expect even better numbers from Instagram as most of the top performing content comes from that platform, making it ideal for a 100% native advertising experience," continued Sanz.

For more information or to schedule a demo, please visit: www.Olapic.com.

About Olapic
Olapic is the leading visual content marketing engine for collecting, curating and showcasing consumer-generated photos across marketing channels and in e-commerce environments. Olapic collects consumer photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help brands and retailers significantly increase sales and marketing campaign performance by creating more authentic brand experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina, and London. For more information on Olapic, visit www.olapic.com.

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