SOURCE: Olapic

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September 11, 2015 11:00 ET

Olapic Joins Facebook Marketing Partner Program

NEW YORK, NY--(Marketwired - September 11, 2015) - Olapic, (http://www.olapic.com), the leading visual marketing platform that turns consumer-generated photos and videos into brand assets for use in marketing, today announced it is now part of the Facebook Marketing Partner Program. As a partner, Olapic will help brands globally collect, curate and manage authentic consumer imagery, or earned content, in advertising and marketing efforts on the social platform.

Olapic helps brand marketers overcome the creative content crunch and adds a new level of authenticity to marketing by harnessing the vast amount of branded earned content found on social networks, such as Facebook and Instagram. This offers marketers a more effective and efficient solution for finding enough visual content to keep up with the creative demands of programmatic campaigns while also creating stronger connections to their consumers.

"The web is now flooded with consumer-generated photos inspired by the genuine exuberance and enthusiasm consumers have for brands which is why we consider this earned content. It is the largest pool of valuable content marketers have yet to unlock and is quickly becoming a fundamental part of every content strategy," said Pau Sabria, co-founder and CEO of Olapic. "The native nature of earned content is ideally suited for Facebook Ads and we are very excited to work with our customers to help drive more value in this channel."

Brands currently using Olapic's Predictive Consumer Generated Facebook Ads solution for display and retargeting efforts on the social platform are experiencing strong results with upwards of a 4.8x Return on Ad Spend (RoAS), a 12% decrease in customer acquisition costs, and a 40% CTR increase.

Olapic is able to service the needs of global enterprise brands that are looking to advertise on Facebook while increasing campaign performance by using earned content and decreasing the costs associated with generating fresh creative assets.

"Olapic will be able to provide our customers with an even higher level of innovation in finding ways to create stronger advertising campaigns," said Luis Sanz, co-founder and COO, Olapic.

Olapic is also working with brands and retailers on using earned content in campaigns for the new Instagram Ads API where native content is more effective for engaging the Instagram community. Both Instagram and Facebook ads can be launched directly from the Olapic dashboard to streamline the process.

For more information or to schedule a demo, please visit: www.Olapic.com.

About Olapic
Olapic is the leading visual marketing platform for collecting, curating and showcasing consumer-generated photos across marketing channels and in e-commerce environments. Olapic collects consumer photos and videos from social media sites including Instagram, Vine, Twitter, Pinterest and Tumblr to help brands and retailers significantly increase sales and marketing campaign performance by creating more authentic brand experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina, and London. For more information on Olapic, visit www.olapic.com.

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