SOURCE: Olapic

April 09, 2015 09:00 ET

Olapic Launches Predictive Consumer Generated Ads for Facebook

First Turnkey Solution to Use Photos From Instagram in Display and

Retargeting Ads

NEW YORK, NY--(Marketwired - April 09, 2015) - Olapic, the visual marketing platform for collecting, curating and showcasing customer photos, today announced the launch of Predictive Consumer Generated Facebook Ads. This service enables brands to use customer photos from Instagram and other social platforms in display and retargeting ads on Facebook to greatly increase the performance of campaigns.

"Brands and retailers are constantly seeking fresh and relevant content that resonates with Facebook and Instagram users," said Pau Sabria, co-founder and CEO for Olapic. "We have demonstrated that authentic customer photos perform in an e-commerce environment. Extending this imagery into native advertising on Facebook is a natural next step as it is more engaging, compelling and effective than stock photography or re-used product shots."

The Olapic platform significantly reduces the amount of time and expense involved in generating images for ad campaigns. Marketers can instantly access a vast library of authentic, rights-approved consumer photos to keep campaigns on Facebook fresh and engaging at no additional cost. Olapic's proprietary Photorank™ algorithm offers a high level of predictable performance by analyzing and suggesting photos with the most potential to drive conversions.

Early results among beta clients have shown double-digital boosts in click-through rates and a ten percent drop in cost per acquisition. For retargeting ads, the use of consumer photos is shown to have even higher double-digit performance improvements by overcoming the ad fatigue commonly associated with retargeting initiatives. Olapic's technology also provides robust analytics that measure how a brand's consumer generated ads are performing on Facebook.

Home furnishings retailer West Elm is among Olapic's first set of clients to utilize this new platform and recognize its value within the brand's overall advertising mix.

"Our mission at West Elm is to help customers express their personal style at home," said Vanessa Holden, creative director at West Elm. "There's nothing more exciting than to see that mission come to life when customers share photos of our products in their homes through our #mywestelm campaign. We have a tremendous opportunity to elevate and celebrate our customers' style by featuring these photos in our marketing and advertising campaigns, sharing visual content that is relevant to each user."

To ensure the protection of both brands and consumers, Olapic has created a robust rights management tool enabling brands to manage their requests to use consumer photos and record each consumer's grant of that request. Brands can use Olapic's tool to contact each content creator directly to obtain the approval to share and reuse their image for advertising. Only photos that have received rights-approval are presented for use in ads.

"The rights of content creators are something we take very seriously and that is why we created a robust rights management tool for brands to easily reach out to individual users to obtain permissions to use their photos," said Pau Sabria. "As a safeguard, our Facebook ads platform is set up to only use rights-approved photos, any other photos will not be made available for use in ads."

Consumer Generated Facebook Ads marks Olapic's expansion as a visual marketing platform in finding new ways for brands to use visual consumer content across marketing channels and the brand experience. For further information on the service, please visit: http://www.olapic.com/predictive-consumer-generated-facebook-ads

Olapic currently works with more than 180 major fashion, beauty, travel, luxury, consumer electronics and home decor brands and retailers including Anthropologie, Calvin Klein, Lancôme, L'Oreal, New Balance, Sandals Resorts, Tag Heuer and Target. Olapic's latest client case studies are available here.

About Olapic
Olapic is the visual marketing platform for collecting, curating and showcasing customer photos across marketing channels and on e-commerce websites. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter and Tumblr to help retailers and brands engage customers while significantly increasing sales in a more authentic online shopping environment. Olapic is headquartered in New York City with offices in Cordoba, Argentina, and London. For more information, visit www.olapic.com.

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