SOURCE: Olapic

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January 20, 2015 09:00 ET

Olapic Offers Syndication Services for Visual User Generated Content

Brands Can Now Offer Customer Photos and Videos to Multiple Third-Party Sites

NEW YORK, NY--(Marketwired - January 20, 2015) - Olapic, the visual commerce and marketing platform for collecting, curating and showcasing customer photos on ecommerce websites, today announced the launch of a new syndication feature that allows brands to distribute approved visual customer photos and videos to multiple third-party websites such as mass retailers, online travel agents or wherever their products are sold.

"Consumer generated content is among the most authentic, abundant and powerful content a brand can use. Finding ways to extend this content into sales and across marketing channels is a logical next step," said Pau Sabria, co-founder and CEO for Olapic. "Brands will be able to provide retailers with powerful content that enhances the shopping experience and helps generate more sales."

Olapic's new service allows brands to share customer photos in a similar way to how they already distribute basic stock photography and product information. Because the customer photos are matched to specific products identifiers, they are served up directly on corresponding product pages. This enables brands to amplify the effects of consumer content across their entire ecommerce network.

For retailers, Olapic provides pre-approved brand content to be used on their websites to enhance the online shopping experience. Authentic visual content allows shoppers to more easily envision themselves using the featured product and has proven to drive more sales and engagement on both desktop and mobile shopping environments.

Olapic currently works with more than 170 major fashion, beauty, travel, consumer electronics and home decor brands and retailers including BaubleBar, Coach, Desigual, Hard Rock, Jet Blue, Lancôme, New Balance and West Elm. A bundle of Olapic's latest client case studies is available here.

About Olapic
Olapic is the visual commerce and marketing platform for collecting, curating and showcasing customer photos on ecommerce websites. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter and Tumblr to help retailers and brands engage customers while significantly increasing sales in a more authentic online shopping environment. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information, visit www.olapic.com.

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