SOURCE: Olapic

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SOURCE: Branding Brand

Branding Brand

December 12, 2014 13:51 ET

Olapic Partners With Branding Brand to Bring Consumer-Generated Visual Content to Mobile Commerce

As Mobile Commerce Rises, Visual Content Helps Brands Optimize the Sales Funnel and Deepen Customer Engagement

NEW YORK, NY and PITTSBURGH, PA--(Marketwired - December 12, 2014) - Olapic, the visual marketing and commerce platform for collecting, curating and showcasing customer photos for ecommerce, today announced a strategic partnership with Branding Brand, the leading mobile commerce platform for major retailers. This partnership allows leading retailers to add a valuable layer of authentic visual content to their mobile experience that helps turn mobile browsers into shoppers.

"Many of the social visual platforms were born on mobile devices so there is a natural fit between consumer-generated visual content and mcommerce," says Pau Sabria, co-founder and CEO of Olapic. "Consumers are demanding more content and brands are having a hard time producing enough original content to keep up. The partnership with Branding Brand allows us to integrate directly with an innovative mobile platform to help elevate the overall mobile experience."

According to mobile analysts predictions, in 2014, the mobile web overtake desktop in general Internet usage and approximately 29% of all online retail sales will made on mobile devices. Other reports show mobile shoppers are also extremely social, with 79% of today's smartphone owners purchasing products directly from their devices.

Branding Brand's technology makes it possible for many of the world's leading retailers to bring their unique shopping experiences to mobile devices. Their proprietary Brand To Everywhere (B2E) platform gives retailers the tools they need to create seamless shopping experiences for their customers across the mobile web, right out of the box.

"The world of ecommerce is booming and the mobile commerce sector is leading the way," says Chris Mason, co-founder and CEO of Branding Brand. "Working with Olapic, clients will immediately see richer mobile commerce experiences for their customers that help drive sales and increase engagement."

About Olapic
Olapic is the visual marketing and commerce platform for collecting, curating and showcasing customer photos on ecommerce websites. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Pinterest, Vine, Twitter and Tumblr to help retailers and brands engage customers while significantly increasing sales in a more authentic online shopping environment. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information, visit www.olapic.com.

About Branding Brand
Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Crate & Barrel, Ralph Lauren, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into optimized experiences for smartphones, tablets, and in-store. Named the only mobile commerce leader by Forrester Research, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com.

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