SOURCE: Olapic

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June 04, 2015 12:00 ET

Olapic Sees Tremendous Growth Fueled by Strategic Expansion Into Visual Marketing

Global Brand Digital Innovation Teams Name Olapic Preferred Partner; First Company to Launch Visual UGC Syndication and Advertising Technologies; Facebook Showcases Olapic Work at F8 Developer Conference; John Elkaim Named Chief Marketing Officer

NEW YORK, NY--(Marketwired - June 04, 2015) - Olapic, the leading visual marketing platform, today announced it achieved a number of key milestones contributing to the company's accelerated growth during the first half of 2015. From expanding its portfolio of best-in-class clients and launching "industry first" technology solutions, to strategically extending its platform to service marketing channels in addition to e-commerce environments, Olapic continues to redefine and elevate the power of visual consumer-generated content.

"Digital transformation and technology adoption is accelerating within the marketing departments across a wide spectrum of consumer-focused companies," said Olapic co-founder and CEO Pau Sabria. "Marketers now need to master the rapidly changing and complex intersection of storytelling, substance, simplicity, science, and speed -- Olapic is ideally positioned to help this new generation of marketer achieve great success."

Highlights:

  • Olapic saw greater adoption of its platform among sub-brands within larger enterprise customers, and was the first visual marketing technology to be recognized as the vendor of choice by major brand innovation teams and digital centers of excellence in organizations such as L'Oréal.
  • With strong momentum, Olapic closed one of its biggest fiscal quarters with key customer wins, from Anthropologie, Maybelline, and Omni Hotel & Resorts. Olapic's European operations also experienced impressive growth with several new clients including Ted Baker and Zalando, and an expanded sales presence in France and Germany.
  • Olapic introduced the first solution for syndicating consumer photos. Syndication enables brands to distribute curated, rights-approved consumer photos to multi-brand mass retailers to help create richer, more authentic shopping experiences and provide retailers with much needed branded content.
  • Further extending the reach and use of consumer photos, Olapic launched the industry's first advertising solution called Predictive Consumer Generated Ads for Facebook. This ad solution enables brands to use rights-approved consumer photos from Instagram and other social platforms in display and retargeting ads on Facebook. The solution features Olapic's proprietary Photorank™ algorithm to analyze and predict which photos offer the most potential to drive conversions, helping marketers launch campaigns with a higher level of certainty for performance and combating ad fatigue in retargeting efforts.
  • Olapic was recently honored with recognition as an industry leader and innovator with its client work featured during Instagram's first presentation at Facebook's renowned F8 developer conference. Work with Target and West Elm demonstrated the powerful impact authentic content has on a brand's consumer experience.
  • Internally, Olapic grew to more than 100 employees globally and appointed its first Chief Marketing Officer, John Elkaim. Elkaim joins Olapic from Gigya where he was the Vice President of Marketing responsible for the company's accelerated success and significant gains in market share and global expansion. Elkaim will focus on further accelerating Olapic's growth and shaping the emerging visual marketing category.

"We are off to a tremendous start this year," continued Sabria. "Our territories and markets are growing rapidly, we are adding senior talent and introducing new technologies that change the way that brands and consumers interact with each other. There are many more exciting things to come and we look forward to driving transformation in the marketing and advertising industry."

About Olapic
Olapic is the visual marketing platform for collecting, curating and showcasing customer photos across marketing channels and in e-commerce environments. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help brands and retailers significantly increasing sales and marketing campaign performance by creating more authentic experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information on Olapic, visit www.olapic.com.

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