Old Dutch

Old Dutch

September 08, 2008 14:24 ET

Old Dutch: There's a New Chip in Town

TORONTO, ONTARIO--(Marketwire - Sept. 8, 2008) -

Attention: Food Editors

There's a new chip in town! Old Dutch, Western Canada's original snack maker, is introducing the final phase of its product rollout in Ontario, Quebec, Nova Scotia, New Brunswick, PEI and Newfoundland. At last, award winning flat cut chips are on their way to a new batch of Canadians!

Snackers will instantly recognize these premium quality chips by the Old Dutch Windmill on the packaging. The windmill is one of Western Canada's most recognized symbols of quality, innovation and tradition.

Top quality ingredients and a passion for perfection has helped Old Dutch become a family name in British Columbia, Alberta, Saskatchewan and Manitoba.

Old Dutch is excited to share its story with Ontario, Quebec and the Maritime Provinces. This product expansion, supported by a consumer launch campaign, will help introduce the wide flavour range of chips hitting store shelves in upcoming weeks to a Canada-wide audience.

"The secret is out of the bag - there's a new chip in town. Old Dutch is excited to be launching the final phase of our product line in the eastern provinces. We're ready to share our passion for snacking with a new batch of Canadians." says Scott Kelemen, National Director of Marketing for Old Dutch Foods and Humpty Dumpty Snacks.

Old Dutch started in Winnipeg, Manitoba as a little chip company with a lot of heart. Soon, the tradition of making and delivering great-tasting snacks spread throughout Western Canada. For over 50 years, the iconic windmill has stood for quality and trust, old world charm and a desire to create a long-lasting chip and snack tradition.

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