SOURCE: African Business Review

African Business Review

October 31, 2011 18:01 ET

Old Fashioned Fish and Chips Cooks Up a Storm in South Africa

NORWICH, UNITED KINGDOM--(Marketwire - Oct 31, 2011) - "Old Fashioned" Fish and Chips was established in 2002. In the decade to follow, it has grown to have 211 stores across five borders in South Africa. Originally targeting consumers of a low socio-economic status, the brand became so popular thanks to its high quality food that it began attracting a much broader audience.

Having begun as a standalone takeaway in Elma Park, Edenvale, the brand has certainly come a long way. Its popularity has soared to such an extent that it has set a target to have 310 stores before March 2012. Each franchisee is provided with all equipment and supplies ready to begin trading.

The concept of the fish and chips store is a traditional one, originating from Harry Ramsden's stores in the UK almost a century ago. Alfred Pereira then attempted to bring fish and chips shops to South Africa, leading his niece, Emilia De Sousa to start up "Old Fashioned" Fish and Chips.

Emilia's son Nicolas De Sousa is the Operations and Marketing Director and says the company operates on a strong family ethos, which he believes is one of the reasons why it has been so successful.

"The fact that we are a family-run business means that we are all involved on a professional and personal level. We don't have any corporate conflicts and different motives because we are united in the same cause and have the same ambitions for the company."

Read the full report for Old Fashioned Fish and Chips at: http://www.africanbusinessreview.co.za/reports/old-fashioned-fish-and-chips

About Old Fashioned Fish and Chips

Old Fashioned Fish and Chips is a family-run business that aims to bring back the old "on the corner fish and chippie." The company is one of the fastest growing franchises in South Africa.

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit http://www.africanbusinessreview.co.za/.

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