SOURCE: Old Spice + Walmart

Old Spice + Walmart

February 10, 2015 20:17 ET

Old Spice Celebrates New Outdoor-Inspired Fresher Collection With Lumberjack-Themed Promotion

Visit Walmart and Enter the "Old Spice Getaway" for a Chance to Win Trip to Lumberjack World Championships

CHICAGO, IL--(Marketwired - Feb 10, 2015) - In celebration of National Flannel Day and Old Spice's newly introduced, nature-inspired Fresher Collection, Old Spice is launching the "Old Spice Getaway" promotion at Walmart -- kicking off today with a lumberjack-themed event in Chicago at the North Avenue Walmart.

The Old Spice Fresher Collection harnesses nature's power to help guys smell manlier and fresher than the great outdoors. Available now at Walmart, the Fresher Collection introduces three new masculine scents -- Timber, Citron and Amber, which join Fiji and Denali from the popular Fresh Collection. Inspired by the freshest ingredients in nature, the Fresher Collection helps guys get that fresh outdoor scent all over their body, from anti-perspirant and deodorant to body wash, body spray and shampoo.

Until March 31, customers who purchase Old Spice Fresher Collection products at Walmart locations nationwide can upload their receipts at www.oldspicegetaway.com for a chance to win tickets to the Lumberjack World Championships in Hayward, Wis. on July 23-25, 2015.

"The skill and style of the lumberjacks and lumberjills from across the nation is contagious," said Diane McNamer, Lumberjack World Championship Executive Director. "We're delighted that Old Spice and Walmart are carrying the momentum of the Old Spice Fresher Collection launch all the way to the Lumberjack World Championships. With scent names like Timber, we couldn't think of a better fit."'

In addition to the Getaway prize package, fans also can win lumberjack survival kits and flannel shirts via the Old Spice Getaway. Click here for a full description, rules and regulations.

"Look around. Everything is about wood, beards and enjoying scents that have the power to transport guys to nature," said Tim Marrin, P&G spokesperson. "The Old Spice Fresher Collection is all about smelling as great as nature is -- and this promotion celebrates that and is a fun way for us to reward our fans."

For additional information, photos, video and more, visit: http://smnr.akamediainc.com/oldspice-lumbersexual-takeover/