WARNACO OF CANADA COMPANY

October 26, 2005 16:25 ET

Olga® to give the gift of fitting at Toronto's National Women's Show

If 80% of women are in the incorrect bra size, it is only appropriate that Olga®, a leading manufacturer and marketer of bras, is giving the gift of 'fittings' at this year's National Women's Show held at the Metro Toronto Convention Centre, October 28-30.

In this year's show, directly across from centre stage, Olga® is pleased to be the only lingerie company to offer a bra-fitting for attendees of the show. So far the reaction has been positive, and needless to say, consumers will be pleased with the style offerings, and service from Olga®'s certified fitters.

Olga® is providing free, customized, one-on-one bra fit clinics, where women can learn the importance of a proper fitting bra, and discover all of the comfortable features and benefits of Olga® bras. More importantly, all of their personalized fit information will be summarized on a wallet-sized 'Olga® Fit Card' which consumers can keep for future reference.

Olga® stands for everyday exquisite, and thought Launch! Brand Marketing would be a great fit for this marketing initiative. Together, they created a sophisticated booth environment that will exhibit luxurious products and provide expertise and superior service. Have a seat while you wait to be fitted: sip on some premium blend coffee, leaf through product portfolios, or watch the Olga® brand story unfold on either one of two large plasma televisions.

The National Women's Show has been advertised as the "Ultimate Girl's Day Out", and Olga® felt this was a great location where women would be most uninhibited to discuss more intimate details. In addition to providing free bra-fittings, Olga® sees this as a great opportunity to get direct feedback from consumers, as well as great insight into new product development.

Lingerie boutiques nationwide carry the Olga collection, including select Bay and Sears locations.

About Warnaco of Canada

Warnaco of Canada is one of the leading manufacturers and marketers of intimate apparel in the Canadian marketplace, and boasts a
diverse portfolio of its own and licensed brands, including Warner's, JLO Lingerie, Body Nancy Ganz and Calvin Klein Underwear. Warnaco also manufactures and distributes men's, women's and junior sportswear under the Calvin Klein label, as well as Chaps men's sportswear. In addition, designer swimwear such as Anne Cole, Cole of California, and the famous Speedo brand are distributed through its subsidiary, Authentic Fitness Corporation. IN: ENTERTAINMENT, HEALTH, RETAIL, SOCIAL, OTHER

Contact Information

  • MELISSA VARGAS, MARKETING MANAGER, INTIMATES, WARNACO OF CANADA COMPANY
    Primary Phone: 416-408-2002 ext. 245
    Toll-Free: 888-546-2427
    E-mail: marketing@warnaco.com