SOURCE: Olive Software

January 23, 2007 16:07 ET

Olive Software Announces Partnership With Informz

SANTA CLARA, CA -- (MARKET WIRE) -- January 23, 2007 -- Today, Olive Software announced a partnership with Informz. Olive Software is a global leader in ePublishing, content management, and archiving technologies. Informz's advanced email marketing will supply Olive's clients with a cost-effective and efficient way to provide notifications of the availability of new magazine issues and daily newspapers, request renewals, and communicate to their subscribers based on their interest.

The joint solution will enable publishers to send targeted emails to paid subscribers while receiving real time feedback on open and click rates, as well as other deliverability statistics. In addition, the Informz survey module will allow newspapers and magazines to conduct polls and surveys from within their mailing or advertisement, extending the relationship with their customers by better understanding their needs, preferences, and values. Finally, Informz will provide full BPA and ABC auditing compliances, including SMTP logs, database reports and delivery accountability.

"We're excited to partner with Olive Software to provide publishers advanced email marketing," said Joe Tyler, CEO, Informz. "This partnership offers the publishing industry a superior product that will give them a competitive advantage in their marketplace. We are looking forward to a successful partnership."

"It is our goal to supply our publishing customers with a comprehensive solution," commented Yuval Rachmilevitz, CEO, Olive Software. "Informz's notification mechanism will provide a valuable alternative to the pull method, ensuring accurate deliverability of electronic editions, as well as a customizable way to distribute news based on the readers' interest."

Both companies are looking forward to a long and fruitful relationship serving the needs of the publishing market by combining their respective best-in-class products.

About Informz:

Informz ( is an integrated email marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners and receive valuable feedback to refine future action. Advanced features in the Informz product include online survey tools, online fundraising and payment, online event registration and sales prospecting.

About Olive Software:

Olive Software enables its customers to transform their content resources into intelligent knowledge assets, enabling information discovery, effective search and future-proof preservation. Hundreds of companies and millions of end-users rely on Olive to unlock the information in their content and publish it through a browser, customized web application or portal, or knowledge management application. Olive's end-to-end electronic publishing platform understands the structure and semantics of electronic, paper, microfilm, and microfiche documents and automatically converts them to XML with highly searchable metadata.

Olive Software is based in Santa Clara, California, with sales offices in New York, Washington DC, Denver, and Los Angeles, and R&D facilities in Israel. For more information about Olive Software, please visit our web site at

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