SOURCE: Certain Software, Inc.

Meetings and Events Software Solutions

July 14, 2010 01:00 ET

Olivier Delerm, Certain Software Chief Marketing Officer, Set to Present at the Events and Exhibiting Show in London

LONDON--(Marketwire - July 14, 2010) -  Certain Software, the leading provider of event and meeting management solutions announced today that Olivier Delerm, Chief Marketing Officer at Certain Software, will be presenting at the Events and Exhibiting Show 2010. The session will take place on Thursday July 15th at the Business Design Centre in London, UK.

As a veteran of the CRM industry who has spent over 15 years in or near Silicon Valley and now focuses on the Events and Meetings industry, Olivier will explore parallels between the CRM (Customer Relationship Management) and ERM (Event Relationship Management) markets, and shed light on how organizations could benefit from current and future event relationship solutions.

Olivier Delerm joined Certain Software in 2009 and is responsible for Certain's global marketing strategy and execution. At Siebel Systems (acquired by Oracle), a $1.5B vendor of CRM solutions, Olivier was responsible for launching several major product lines that established the company as the leader in eBusiness solutions, including Field Service, Order Management, and Web Services. Earlier in his career, he was senior director of engineering at Scopus Technology, where he created and successfully launched CRM suites for financial services, telecommunications, and high technology. His early experience also includes design and development projects at CERN, the largest nuclear laboratory in the world. Olivier received his Master in Economics and Finance from IEP and his Master in Engineering from ENSAM, both in Paris, France.

The presentation will explore how technology could transform the Events and Meetings industry like it changed the way companies manage their customer relationships. It's all about relationships: with customers, prospects, event participants, exhibitors, sponsors, speakers, etc. CRM became a multi-billion-dollar market in just a few years because of perfect alignment between technology and business results. Is the events and meeting industry ready for such alignment? Will we see a new age of Event Relationship Management solutions that will focus on the relationship between event constituents? Join the session to hear his perspective.

About Certain Software:

Certain Software® is the leading provider of event management software for the global meetings and events industry. Certain's innovative solutions deliver to meeting and event professionals streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events. Please visit www.certain.com.

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