SOURCE: OLogic, Inc.

OLogic, Inc.

September 13, 2011 09:00 ET

OLogic, Inc. Announced Today the Launch of A.M.P. the Automated Music Personality at the DEMO Fall 2011 Conference

SANTA CLARA, CA--(Marketwire - Sep 13, 2011) - A.M.P. the Automated Music Personality is the world's first two-wheeled, self-balancing, smartphone accessory. A.M.P. contains a room-thumping audio system in its chest, and plays your music for you from either your smartphone or a direct-attached electronic music player. At the conference, OLogic showed off the A.M.P. Android application that allows the user to control the robot and stream music to it. During the demo, Ted Larson, the CEO and Co-Founder of OLogic, ran the robot through a series of driving and dance moves to demonstrate its balancing robustness, and its music playing prowess.

Bob Allen, COO and Co-Founder of OLogic, was asked to comment on the timing of the launch of A.M.P. and he responded: "With the rise of the smartphone, it makes sense to leverage the computing power consumers already own by offering compelling products that just turn their smartphone into a mobile robotic platform. OLogic is looking to revolutionize consumer robotics using smartphones and has developed a pipeline of brands to take advantage of this new operating paradigm."

About OLogic
OLogic, Inc. ( is a consumer robotics company with products that are designed to leverage smartphones, and are a platform for a future of "app-enabled" robotics. Beyond consumer electronic products, OLogic also provides expert R&D services for low-cost-robotic innovation for companies such as Hasbro, Uncle Milton, Walt Disney Imagineering, and Carnegie Mellon University.

About DEMO
Produced by the IDE Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences visit

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