SOURCE: J.J. Threads

J.J. Threads

August 07, 2012 06:00 ET

Olympian Samyr Laine Named as J.J. Threads' First Brand Ambassador

Customized Fashion Brand J.J. Threads Appoints Harvard-Trained 2012 Olympics Competitor Samyr Laine as Global Brand Ambassador

SAN FRANCISCO, CA--(Marketwire - Aug 7, 2012) - J.J. Threads, the internet's premier customized-fashion brand, today named 2012 Summer Olympics competitor Samyr Laine as its first global brand ambassador to represent its quality customized dress shirts. The Harvard-trained Olympian will be competing in the upcoming track and field triple jump event for Haiti; finals to be held on August 9, 2012.

"Being a competitive athlete, it's important for me to have clothing that moves with me and doesn't weigh me down. J.J. Threads' shirts are not only stylish and one-of-a-kind, but the fit and wear are fantastic for my needs. I am excited to have been chosen as a brand ambassador," said Haiti Track and Field Olympian Samyr Laine.

"We are really excited to have Samyr Laine represent J.J. Threads internationally as our first brand ambassador. We believe that shirts should look and feel great -- our innovative customized design approach ensures that everything is tailored for the individual. Samyr's athletic strength and philanthropic commitment to Haiti speaks internationally and is inspiring. We wish him the best of luck at the Games!" said J.J. Threads Founder Jay Wich.

Samyr Laine competed in the 2007 Pan American Games in Rio de Janeiro, Brazil, and has since competed in four IAAF World Championships and set the Haitian national record in the triple jump in 2009. A New Yorker, Laine is representing his parents' homeland of Haiti, hoping to earn a medal and bring attention to a nation still recovering from the devastating 2010 earthquake. As an undergraduate student, Laine competed for Harvard University, setting the school record for the indoor and outdoor triple jump events. After the Games, Laine plans to setup a Jump for Haiti Foundation to mentor and develop more Haitian athletes. The triple jump qualification rounds are scheduled for August 7, 2012 at 5:45am ET; the final will be held on August 9, 2012 at 2:20pm ET.

About the Founder:
Jay Wich is a finance-guy-turned-fashion-entrepreneur. Jay is a lifelong lacrosse enthusiast who played for the varsity team during his time at Harvard College. Originally from Hunt Valley, Maryland, he's currently enjoying life on the other side of the globe in Hong Kong.

About J.J. Threads:
J.J. Threads ("The Company") is the internet's premier customized fashion brand with visionary online fashion technology and a focus on giving consumers the ability to design their own great-looking dress shirts. Free shipping (both ways via FedEx Worldwide) included in all orders. Typical delivery time is estimated 7-10 working days for custom designs. The Company is operated out of Hong Kong, and continues to grow through viral marketing appealing to its global fanbase. To get fun, funky & fresh, visit: http://www.jjthreads.com.

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