SOURCE: Red Bull Canada

Red Bull Canada

November 28, 2013 15:23 ET

Olympic Champion Colin Jackson Signs on as Global Sport Director of Wings for Life World Run

The Largest and Most Unique Charitable Race on Earth Will Take Place on May 4, 2014 to Raise Funds for Research Into Spinal Cord Injury, 40 Countries to Compete Simultaneously

SASKATOON, SK--(Marketwired - November 28, 2013) - On the morning of May 4th, 2014 an estimated 150,000 runners, from part-time joggers and amateurs to professional athletes, will take part in a global run held across 40 countries and 5 continents simultaneously. The race has no fixed distance and every runner around the world will start at precisely the same time. Never in sporting history has an event like this been undertaken.

In Canada, the event will take place in Saskatoon, SK, set against the iconic fields and grain towers of the prairie province. Registration is now open to runners across the country of all skill level via

A full brief on the Wings for Life mission is available for download here.


Colin Jackson, the 46-year-old Olympic silver medallist (1988) is a celebrated athlete in Britain and international sport icon.

"What we're trying to achieve is genuine -- running for those who can't. The title says it all," said Jackson, whose 110-meter hurdle world record time of 12.91 seconds stood for more than a decade. "Deep down, every single person on this planet knows they could potentially have a spinal cord injury. It's a shock and there's not enough investment into research about it. We need to raise enough so we can capture the best scientists who will stick around and make a real difference in people's lives."


The Wings for Life World Run is the first such global sporting event of its kind, defined by its unique format which eschews a traditional finish line in place of the finish line chasing the runners: half an hour after the start signal sounds, the official catcher cars will simultaneously set off at each race track, pursuing the runners. The pace will accelerate at determined intervals to a rigid global schedule. When the catcher car passes a runner, their race is over. The last man and woman left running in the world will be the global winners.


It is estimated that 3,000,000 people worldwide are living with a spinal cord injury. In Canada, there are over 86,000 people living with spinal cord injury with 51% as a result of traumatic injury. Each year, it is estimated that there are 4,300 new cases across the country.


Additional media assets, including still images and video clips are available via the Wings for Life World Run News Room. All assets are free for download and editorial usage.


For the latest information on Wings for Life World Run, follow along using:

  • Twitter -- @wflworldrun (#worldrun #wingsforlife #mygoal)

By running you will not only be part of a truly revolutionary global sporting event, but you will join the race to find a cure for spinal cord injury.

The following files are available for download:

Contact Information