Cube Route

Cube Route

October 24, 2005 08:00 ET

Olympic Foodservice Deploys Cube Route GPS Tracking Service

ORLANDO, FLORIDA--(CCNMatthews - Oct. 24, 2005) - FMI 2005 Productivity Convention (Booth # 518) -

Real-time Visibility into Driver Location Enables Olympic to Reduce
Average Delivery Costs by 10% Per Route

Cube Route, a provider of on demand logistics services, today announced that its GPS Tracking Service has been deployed by Olympic Wholesale Co. Ltd., a bakery/foodservice distributor. The Cube Route GPS Tracking Service meets the need for GPS tracking for organizations operating delivery and field service fleets, such as Olympic.

The Cube Route GPS Tracking Service is an on demand, subscription-based GPS (global positioning system) tracking service that provides a simple, affordable way for businesses to track employees or vehicle locations, record shift times and breaks, and capture job/work order information from GPS-enabled mobile phones. The service combines data sent from GPS-enabled mobile phones with a web interface to provide organizations with real-time updates on field service employees, drivers and delivery activity.

"The lack of visibility into our fleet was costing us money," said Bob Haliburton, Distribution Manager for Olympic Wholesale. "We're already dealing with razor thin margins and the inability to generate more revenues through price increases. Our only option was to find a cost effective solution that could be adapted to our operating environment and culture, and provide the base level of visibility we required. Satellite tracking AVL (Automatic Vehicle Locator) solutions are too expensive. The Cube Route GPS Tracking Service was the perfect choice for an operation such as ours, where drivers are paid on an hourly basis and a real-time view of driver location at any given point in time is essential."

With the Cube Route GPS Tracking Service, drivers use GPS-enabled phones, which update their activities throughout the day. GPS tracking is initiated the moment the driver departs for their first stop. As soon as the driver leaves for that stop, GPS pings are sent from the phone, automatically updating their location, speed, and direction on maps on a dedicated customer Web site that can be accessed anywhere through a standard web browser. "It essentially creates a breadcrumb trail," explained Haliburton. "You can see the full movement and speed of a driver any time during the day. Since using the service, we have driven efficiencies into the organization and reduced our delivery costs considerably. Before having GPS tracking we only knew when our drivers left, and when they ended their day." Since implementing this service, Olympic has reported an average 10% per route cost savings.

Olympic Foodservice Deploys Cube Route GPS Tracking Service

"Olympic is typical of many operators wanting to gain more control of their operations, but have limited resources," said Jeff Murphy, COO of Cube Route. "They want to move to the next level of operational efficiency, and are looking for a robust solution to help them get there. By using the Cube Route GPS Tracking Service they can achieve a level of visibility that allows them to reduce costs while improving margins at a very affordable price. In this way they can approach change in incremental, manageable steps."

Murphy continued, "Unlike other GPS tracking solutions, our service provides companies like Olympic with an ideal foundation and logical transition path to implementing a full-featured visibility, planning and routing solution as their business, and requirements change."

After seeing the results it has achieved with GPS tracking, Olympic is currently evaluating the feasibility of transitioning to the Cube Route Visibility Service. This Service combines sophisticated tracking and planning functionality with the simplicity of web-based service to provide dispatchers, managers and support agents with a real-time view of driver movement and order status across an entire fleet of vehicles.

About Cube Route

Cube Route facilitates the management of the delivery process for transportation and field service organizations. Offered on a pay-as-you-go subscription basis, Cube Route's managed logistics service maximizes operational efficiencies by enabling businesses to dramatically reduce costs and improve service. Cube Route's sophisticated routing, tracking and planning functionality is used to optimize routes as well as track and monitor fleets in real time - at the lowest possible cost. Recognized for its innovative service, Cube Route was listed as one of the Top 25 Canadian I.T. Up and Comers by Branham, and named to the Supply & Demand Chain Executive 100 as well as list of 100 Great Supply Chain Partners by Global Logistics & Supply Chain Strategies. For additional information on Cube Route and how its on demand logistics service and platform can impact your organization, visit or call 1-877-227-6883.

About Olympic Wholesale Co. Ltd.

Based in Pickering, Ontario, Olympic Wholesale Co. Ltd. is a family operated bakery/food service distributor, serving the province of Ontario. The company was originally founded in 1936 as a manufacturer of preserves, jams, and pie fillings. Today the company distributes quality house brands such as Tasty, BAKERS and PURE FOODS. Today Olympic distributes over 3000 ingredients in the catalogue of dry goods, frozen, paper, cleaning and cake decorating accessories, included supplying food service products in the baking category industry. For information, visit

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