November 23, 2010 07:01 ET

Olympic Men's Curlers Team Up With the "Pedigree Adoption Drive"™ Campaign to Help Rebuild the Humane Society of Durham Region

Fundraiser Aims to Raise Over $500,000CDN for Shelter in Need by Asking Canadians to Help Save Dogs With Team Kevin Martin

TORONTO, ONTARIO--(Marketwire - Nov. 23, 2010) -

Editors Note: There are two photos and one video associated with this press release.

Most Canadians know that a dog can bring life and love into a home, but what if that home burns down? In 2008, the Humane Society of Durham Region suffered a horrific fire which damaged the shelter beyond repair and resulted in the tragic loss of many animals. Almost two years later the shelter is still trying to rebuild. With a new location and blueprints under their arm, the shelter has joined forces with the PEDIGREE ADOPTION DRIVE™ campaign and Olympic curlers Team Kevin Martin to call upon Canadians for help in reaching their financial goal.

"The fire destroyed our shelter but not our resolve or commitment," says Ruby Richards, public relations coordinator for The Humane Society of Durham Region. "We've received a lot of support and been given generous funding by the government. Now we need support from Canadians to help us get to the final stage so we can build these shelter dogs a dream home."

The shelter requires an additional $500,000CDN in order to fund their new home. Olympic curlers Team Kevin Martin will be conducting an awareness campaign to educate and mobilize Canadians. The team will also be answering phones and taking donations at the shelter on November 23, 2010.

"When we heard about the Pedigree Adoption Drive™ campaign and the Durham shelter's needs, we wanted to help," says Kevin Martin, Team Kevin Martin. "We are asking Canadians to donate what they can, whether it's five dollars or five hundred dollars, so that the shelter can rebuild and take care of the animals who need it most."

Donations to the Humane Society of Durham Region are being accepted at or by calling 1-877-908-2888. Visa and Mastercard are accepted and as a registered charity tax receipts will be issues to those who make a donation of $10 or more.

"We have partnered with the Humane Society of Durham for over three years now," says Jenni Gunn, Brand Leader for PEDIGREE®. "The current situation underscores the importance of helping shelter dogs and animals in need. We're proud to support such an important cause."

About PEDIGREE® Adoption Drive

The makers of PEDIGREE® are wrapping up the third annual PEDIGREE ADOPTION DRIVE™ campaign which helps thousands of dogs admitted into shelters each year by encouraging Canadians to consider adopting. The PEDIGREE ADOPTION DRIVE™ campaign is committed to donating a minimum of $150,000 CDN, in 2010, to 30 partner shelters across Canada to aid them in helping the animals admitted into their care with food, medical needs and a second chance to find a loving home. For more information on the PEDIGREE ADOPTION DRIVE™ campaign or to learn more about the campaigns local partner shelters in Ontario, please visit

About the PEDIGREE® brand

PEDIGREE® is the number one brand of dog food in the world offering a wide variety of products for different dog life stages. As an innovative market leader, the makers of PEDIGREE® are at the forefront of dog nutrition and understand dog owner needs by providing a range of innovative food products and resources. PEDIGREE® products are available at grocery, pet specialty and mass merchandise outlets.

®/TM Trademarks. © Mars Canada Inc., 2009. All rights reserved.

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