National Bank Financial Group

National Bank Financial Group

September 21, 2010 11:00 ET

Olympic and World Champion Alexandre Bilodeau and TV Host Sophie Ducharme are Ambassadors for

National Bank Financial Group launches one of the leading private initiatives related to financial literacy in Quebec

MONTREAL, QUEBEC--(Marketwire - Sept. 21, 2010) - Today, National Bank Financial Group announced the launch of an interactive financial literacy platform – the Internet site called ( is the French equivalent). The announcement was made during a press briefing at the Grande Bibliothèque du Québec.

Alexandre Bilodeau, gold medalist in the moguls event at the 2010 Vancouver Olympics. World champion and a finance university student, and Sophie Ducharme, television host, notary and Vice-President – Trusts and advisory services at National Bank Trust, have agreed to be the ambassadors for this new platform, which is designed to help you make informed decisions to improve your financial well-being.

"The way I see it, sports and finances are pretty similar. In order for it to pay off, you've got to put in the effort. Because money is like talent, having it is one thing – making it work for you is another. That's where the importance of having a good coach comes in," candidly said Alexandre Bilodeau.

"We are proud of the participation of our ambassadors who, each in their own way, enhance the scope of our initiative. At National Bank Financial Group, promoting financial education is nothing new. Our employees have been volunteering to help young people and young entrepreneurs for years. Our financial advisors spend hundreds of hours every year explaining and demystifying the world of finance. Today, the Financial Group has gone one step further by giving the community a platform that reflects the dynamic and innovative image of its ambassadors," added Sylvie Roy, Vice-President – Corporate Marketing and Communications at National Bank Financial Group. is a source of useful information, tools and advice, provided via videos, feature articles, surveys, interviews, columns by experts, bloggers' comments and events. In addition to its exclusive content, the site will also feature a selection of the best free content available on the web.

The creative team behind is made up of veteran journalists, under the direction of one of Quebec's Web pioneer, Gilles Lajoie, and various content collaborators:

  • the team from McGill University's Desautels Faculty of Management
  • a team of professors from UQAM's École des sciences de la gestion (ESG) and its Centre de perfectionnement,
  • Protégez-Vous and its team. is divided into seven sections to facilitate browsing and meet users' needs: Family, Home Owner, Budget, Investments, Work, Retirement and Car.

Governments and corporations all over the world have taken many initiatives geared to improving the financial competency of individuals, and reflects this global trend, which is often referred to as "financial literacy." These initiatives will help consumers and investors enhance their financial knowledge and use the information provided to make better informed decisions and improve their financial well-being.

About National Bank of Canada

National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $146 billion in assets and, together with its subsidiaries, employs 18,438 people. The Bank's securities are listed on the Toronto Stock Exchange (NA: TSX). For more information, visit the Bank's website at

The telephone number provided below is for the exclusive use of journalists and other media representatives.

Contact Information

  • National Bank Financial Group
    Joan Beauchamp
    Senior Advisor - Public Relations