SOURCE: Wasabi Rabbit

Wasabi Rabbit

SOURCE: Omega Aerial Refueling Services, Inc.

Omega Aerial Refueling Services, Inc.

June 15, 2015 14:21 ET

Omega Aerial Refueling Services and Wasabi Rabbit Launch New Marketing Relationship

NEW YORK, NY--(Marketwired - June 15, 2015) - Omega Aerial Refueling Services, Inc. has selected Wasabi Rabbit as its branding and digital partner after an intensive agency search. Wasabi Rabbit, a veteran-owned agency, brings a unique understanding of the military market to the account, helping to drive the win.

Omega is the only company in the world that conducts commercial fee-for-service in-flight refueling services. The partnership with Wasabi Rabbit will help them build their brand, raise their profile and expand into new markets.

"We’re excited to partner with an agency that brings to the relationship a deep understanding of our business objectives, as well as an unparalleled competency in our unique operating environment," said Christopher J. Paul, President and CEO of Omega Aerial Refueling Services. "Strengthening our brand while expanding our online footprint and boosting our sales workflow is an important investment in our future. The team at Wasabi Rabbit showed us an impressive combination of strategic thought, creativity, and domain proficiency that will help us succeed in precisely those areas, now and into the future."

The agency will focus on developing branding and messaging, overhauling Omega's website, and providing sales enablement materials.

"We're honored to partner with the groundbreaking team at Omega Aerial Refueling Services, and to help tell their story. It's a rare opportunity to work with a true pioneer, an unrivaled leader and a category creator that defines and dominates their market. Our team stands in awe of their amazing commitment to innovation and their flawless daily support to military operations around the world," said John Mustin, founder and CEO of Wasabi Rabbit.

"A trailblazing company like this deserves a brand that communicates their flexibility, responsiveness, safety record and incredible value to a global audience. That's exactly the kind of challenge our agency was built to address. We're going to do exciting things together,” said Mustin.

About Omega Aerial Refueling Services

Omega Aerial Refueling Services, Inc. has a highly successful 15-year history as the only company in the world providing commercial fee-for-service in-flight refueling services. Recently, one of Omega’s tankers conducted a historic flight, the first-ever Autonomous Aerial Refueling (AAR) with the U.S. Navy’s X-47B unmanned aerial vehicle. Headquartered in Alexandria, VA and led by a management team of active Reserve Component and retired Naval officers, with a highly skilled team of pilots and maintenance personnel comprised predominantly of retired Navy and Air Force service members, Omega proudly serves the servicemen and women of the U.S. Navy and Marine Corps and other military services around the world. Learn more at

About Wasabi Rabbit

Wasabi Rabbit is a New York-based, veteran-owned marketing communications firm specializing in strategy, brand and campaign execution. Using tested methodology, Wasabi Rabbit's business and creative strategies achieve predictable, actionable and scalable results for every B2B and B2C audience. Its award-winning creative stands out in today's multi-channel, multi-screen and social marketplace. Learn more at, or follow the social media hashtag #WasabiRabbit.

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