March 10, 2008 08:00 ET

Omni-ID™ Announces Key Executive Appointments

Executive Team, Comprised of Top Technology Experts and Industry Leaders, Will Drive Omni-ID's Mission to Be the Foremost Provider of High-Performance RFID Technology Worldwide

MENLO PARK, CA--(Marketwire - March 10, 2008) - Omni-ID™ (, a leading innovator in passive ultra high frequency (UHF) radio frequency identification (RFID) technology, today announced the appointment of four seasoned industry veterans to the company's senior executive team. The new hires joining Tony Kington, Managing Director of Europe, include: Kevin McCabe as Chief Technology Officer; Andre Cote, Vice President of Global Business Development; Xiao-Wei Zhu, Vice President of Marketing; and Ken Edoff, Vice President of Sales. Omni-ID's executive team is charged with delivering the most accurate and reliable RFID technology solutions to new and previously underserved vertical markets, including information technology, telecommunications, industrial and retail industries.

"Tony Kington, the managing director of Europe, and I are very excited to be joined by such a talented group of innovative technology experts and industry leaders who bring significant experience and expertise to our growing organization," said Thomas C. Pavela, President and CEO of Omni-ID. "Together, our newly expanded executive team further strengthens our momentum in becoming the leading provider of passive UHF RFID technology."

As Chief Technology Officer, Kevin McCabe brings more than 20 years of experience as an accomplished technologist and manager, having delivered over 75 products from concept to customer, and earning two national "Product of the Year" awards in the process. With deep experience in both Fortune 50 corporations and start-ups, McCabe is responsible for building a successful product development process to ensure the continued growth of Omni-ID.

Andre Cote, Vice President of Global Business Development, has more than 10 years of experience in the field of radio frequency (RF) technology. Prior to joining Omni-ID, Cote served as Senior Director of Worldwide Business Development for Checkpoint Systems, a leading manufacturer and marketer of RFID technology solutions. His knowledge of global markets and strategic partner development, along with his experience in manufacturing, engineering, and research and development, enable him to effectively forge new relationships and lead a successful business development program at Omni-ID.

Vice President of Marketing, Xiao-Wei Zhu has more than 15 years of proven success in marketing, mergers and acquisitions, sales, strategic alliance, and P&L management. Before joining Omni-ID, Zhu was Vice President of Solutions Marketing for Novell, Inc. With prior senior roles in marketing and business development at Polaroid and EMC, as well as P&L responsibility at Genuity, Inc., she brings a wealth of enterprise marketing experience, including product marketing, industry and partner marketing, market intelligence, brand and communication. In her new role, Zhu is responsible for Omni-ID's strategic direction and tactical execution of its global marketing efforts.

Ken Edoff, Vice President of Sales, brings more than 25 years of extensive domestic and international corporate sales management experience to the senior executive team at Omni-ID. In addition to a proven track record leading sales teams for numerous publicly traded companies, Edoff's expertise includes building worldwide sales organizations and developing business relationships with major OEMs, distributors, and in-direct channel partners. Most recently, Edoff served as Vice President of Worldwide Channel Sales for Zantaz where he developed and implemented global channel strategies and programs and expanded its partner community to more than 65 worldwide. As Vice President of Sales for Omni-ID, Edoff takes on the responsibility of developing and implementing worldwide sales initiatives, further establishing Omni-ID as the leader in passive, UHF RFID tags.

Tony Kington joined QinetiQ, Ltd. in 2004 to direct the initial development of the company’s RFID efforts, which led to the formation of Omni-ID. He brings more than 16 years of senior operational experience in a wide variety of product based sales and business development, including nuclear, print, chemical and technology, to Omni-ID. As Managing Director of Europe, Kington is responsible for Omni-ID’s operation in Europe, as well as global product management, customer service and order fulfillment.

Launched as a stand alone company from international defense and security technology company, QinetiQ, Omni-ID is backed by QinetiQ Ventures LP, a technology venture fund managed by partners from Cody Gate Ventures LLP with a proven track record of more than 20 years as venture investors, entrepreneurs, and business builders.

About Omni-ID

Omni-ID is one of the world's leading innovators of passive ultra high frequency (UHF) radio frequency identification (RFID) technology. Through its patent-pending technology that overcomes the problems traditionally associated with RFID, Omni-ID offers high performance RFID solutions that are cost efficient, reliable and provide 99.99 percent accuracy in nearly every environment. Based in Menlo Park, Calif., and with major offices in the UK, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit

About QinetiQ Ventures LP

QinetiQ Ventures LP is a technology venture fund launched in June 2007 by QinetiQ and Coller Capital, whose other corporate venture activity includes British Telecom, Shell and Lucent. The Fund has initial assets of $80M with QinetiQ and Coller Capital each contributing up to $40M of follow-on funding to accelerate the development of the fund's portfolio companies. The Fund is managed through its General Partner Cody Gate Ventures GP Ltd and its Investment Manager Cody Gate Ventures LLP.

About Cody Gate Ventures LLP

Cody Gate Ventures is a new venture capital Investment Management firm with an expertise in the commercialization of defense technologies to meet important needs of global corporations and government. Cody Gate Ventures' current and sole focus is the investment management of QinetiQ Ventures LP, a $160M venture fund launched by Limited Partners QinetiQ and Coller Capital. CGV operates through offices in the UK and Menlo Park, California and is authorized and regulated in the UK by the Financial Services Authority. For further information, see

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