July 11, 2012 11:15 ET

Omni-ID Launches Enhanced Partner Program

Company Sweetens Rewards for Growing Base of Partners With Lead Generation, Rebate Program and New Products

ROCHESTER, NY--(Marketwire - Jul 11, 2012) -  Omni-ID, the leading global supplier of high-performance, passive UHF RFID tags and visual tagging systems, has announced several additions to its product lineup over the past several months -- including three new product families. Given this expansion, Omni-ID has released several enhancements to its already robust channel partner program to better serve its existing and prospective reseller and system integrator partners.

"We're excited to see such a marked increase in the interest level and adoption of auto-identification technologies in a number of industries," said George Reynolds, Vice President of Global Sales of Omni-ID. "This heightened interest level along with the additions to our product portfolio has increased our presence within the IT/data center, energy, tool tracking, healthcare and manufacturing industries -- along with the resellers and system integrators that serve them."

The Omni-ID Partner Program has been designed to enhance partner profitability by providing aggressive volume based discounts along with financial, marketing and lead generation incentive programs that reward partners for high quantity purchasing to ultimately help them win future business. 

"By creating different levels of commitment and rewards for our partners, we can better support them as they expand their businesses and accelerate the distribution and future adoption of RFID technology globally," added Tony Kington, Ph.D., Vice President of Operations and Managing Director- Europe for Omni-ID. "As one example, the company has expanded its assembly, finishing, commissioning and distribution facilities in all major geographies -- the Americas, Europe and Asia. This enables Omni-ID to provide customized product globally, at low cost and with short lead-times."

The program has been designed with three levels of partnership: Authorized Reseller, Preferred Partner and Premium Partner. Each level of partnership comes with discounted volume-based pricing, 24/7 online-ordering, sales tools, product training and marketing materials. 

View the Omni-ID Partner Program Launch Webinar:

What Omni-ID's Partners are Saying:

Rick Mizzo, Vice President of Manufacturing Operations at PINC Solutions, Inc.:

"We partner with Omni-ID first and foremost because the quality and performance of their tags are unrivaled in the industry. Additionally, the level of expert technical support and customization that they provide to us to ensure that tag requirements exceed our customer expectations is absolutely invaluable."

PINC Solutions is the leading provider of real-time location system (RTLS)-enabled yard management and shipment visibility solutions in North America. PINC's customers include Kraft Foods, Kimberly-Clark, Exel Logistics, and SuperValu.

Stephen Schwartz, Vice President, Engineering and System Architecture at RFID Global Solution, Inc.:

"As a company with a long history and commitment to the industry, we partner with Omni-ID because they provide that same level of history and commitment to excellence for the RFID industry. With their robust portfolio of products, I am confident that Omni-ID is investing in the right technologies to support both the current and future needs of my customers."

RFID GS is the leading provider of real-time asset management solutions for the Data Center, as well as Aerospace and Healthcare asset tracking solutions.

Drs. Sander Merkx, Partner at Mieloo & Alexander:

"From assisting in customer visits, to customizing tags to meet the application requirements -- Omni-ID is my go-to provider for RFID tags. Their international presence allows them to provide support and development around the clock to accelerate my time to market with my customers -- an enormous advantage. AND, I am able to provide the industry's highest quality products to my customers."

Mieloo & Alexander is one of Europe's most respected consulting firms specializing in the optimization of business processes by implementing innovative information technology for their clients.

Roger Hsu, President of Yeon Technologies Co., Ltd.:

"Omni-ID brings high quality and customer-focus in partnering with us across greater China. Their broad product offering and global perspective assists us in providing our customers real-life benefit."

Yeon Technologies are a subsidiary of the YFY Paper Group, specializing in UHF RFID products and services. YFY is a founding member of EPCglobal.

About Omni-ID

Omni-ID is the leading supplier of passive, low profile UHF RFID tags and visual tagging systems for the IT Asset, Tool Tracking, Energy and Manufacturing and Logistics Industries. Omni-ID's original, patented technologies for on-metal and visual tagging enables a broad range of applications to improve asset tracking, supply chain management and work-in-process. Omni-ID's versatile family of products provides a complete range of tags for solving tracking and identification challenges, with unprecedented accuracy, in any environment. For more information, visit

For additional information on how to participate in the Omni-ID Partner Program or to obtain the product training schedule please contact us directly at

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