May 01, 2013 09:00 ET

Omni-ID Unveils New Website and Refreshed Brand

ROCHESTER, NY--(Marketwired - May 1, 2013) -  Omni-ID, known as the original innovator, patent holder and supplier of high-performance, on-metal passive UHF RFID tags and visual tagging systems, today has launched a new website and unveiled a refreshed brand that is representative of the company's growth from tag provider to "Building Intelligent Supply Chains" for end users around the globe.

"From inventing the first on-metal tag to the only e-labels and visual tagging system on the market designed for the manufacturing and logistics industries -- our passion for innovating has evolved into much more than simply being the tag provider of choice. Today, we work alongside our partners and customers as a trusted expert and a key architect in building smart solutions that track and automate processes in a multitude of industries, for customers around the globe," said George E. Daddis, Jr., PhD, CEO of Omni-ID. "Building Intelligent Supply Chains more broadly represents that growth and underscores Omni-ID's transformation into a company with the broadest product portfolio on the market -- from passive tags to a range of printable labels to our new active tag and more in the works -- including battery assisted passive," added Mr. Daddis.

"The website has been re-designed not only to reflect the company's exciting evolution, but to provide an intuitive and informational experience for visitors," said Tracy Gay, VP Marketing of Omni-ID. "From showcasing our best in class products, to buying online, to customer success stories and the most robust library of resources in the industry -- whether you're an RFID beginner or an expert we've created a one-stop-shop of valuable information for everyone." 

Visit to find out more about the technologies, visual tagging systems, real-world applications, view customer success stories and more. 

About Omni-ID
Omni-ID is the leading supplier of RFID tags and visual tagging systems for Manufacturing & Logistics, Energy, IT Asset and Tool Tracking. Omni-ID's original, patented technologies for on-metal and visual tagging enables a broad range of applications to improve asset tracking, supply chain management and work-in-process. Omni-ID's versatile family of products provides a complete range of tags for solving tracking and identification challenges, with unprecedented accuracy, in any environment. For more information, visit

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