SOURCE: OmniaLuo, Inc.

March 11, 2008 16:39 ET

OmniaLuo Outlines 2008 Business Strategy

SHENZHEN, CHINA--(Marketwire - March 11, 2008) - OmniaLuo, Inc. ("OmniaLuo" or the "Company") (OTCBB: OLOU), a China-based company engaged in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO, outlined today its 2008 business strategy. OmniaLuo's strategy will focus on the following:

--  Domestic expansion
--  Increased brand awareness through international advertising campaigns
    and trade shows
--  Extension of target demographics and clothing lines
--  Continued development of operational and corporate infrastructure
--  Quarterly U.S. investor road shows and conferences
--  NASDAQ listing upgrade

Domestic Expansion

OmniaLuo currently has 186 retail stores across 32 of the 34 provinces in China. By year-end 2008, the Company expects to have more than 250 retail stores in operation. All new stores will be located in the most affluent and fastest growing cities in China.

Increased Brand Awareness through International Advertising Campaigns and Trade Shows

The Company has allocated $1.0 million to launch international advertising campaigns and attend international trade shows.

--  OmniaLuo has launched its international advertising campaign with
    China Fashion Brand Net ("CFBN"), one of the most dynamic and recognizable
    fashion platforms in the world.  With more than 5 million CFBN registered
    users, OmniaLuo expects to attract new franchisees and expand brand
    awareness in China and abroad.
--  In March of 2008, OmniaLuo will attend and exhibit at the China
    International Clothing and Accessories Fair in Beijing.  This trade show is
    the largest fashion exhibition in Asia and second largest in the world,
    attracting more than 120,000 visitors from around the globe.   The Company
    will exhibit its new summer line, recruit new franchisees and gain
    international exposure for the OMNIALUO brand.
--  Beginning April 2008 and each month thereafter, OmniaLuo will have a
    prominent media placement/advertisement in the Chinese version of Harper's
    Bazaar.  Total monthly circulation for this publication in China is
    approximately 645,000.

Extension of Target Demographics and Clothing Lines

The current target audience for OMNIALUO brand apparel is the growing class of urban and affluent female professionals between the ages of 25-35. OmniaLuo plans to launch "OmniaLuo Collections," a new higher-end line targeting affluent female executives between the ages of 35-45. The Company expects the new "OmniaLuo Collections" line to account for up to 20% of total 2008 revenue.

Continued Development of Operational and Corporate Infrastructure

In February of 2008, OmniaLuo began the implementation process of a state-of-the-art inventory system throughout its stores in China. The Company will continue to implement this new inventory management system in all existing and new stores as part of its continued effort to improve operational efficiencies and decrease inventory holding costs. In addition to its focus on operational infrastructure, the Company will continue to expand and strengthen its management team with experienced industry leaders.

Quarterly U.S. Investor Road Shows and Conferences

Beginning with the second quarter of 2008, OmniaLuo will schedule quarterly U.S. investor road shows and conferences. The primary focus will be to introduce OmniaLuo to new and potential investors, while keeping existing investors fully informed and up to date on Company operations.

NASDAQ Listing Upgrade

As part of the Company's long-term goal of becoming a fully valued, liquid stock, OmniaLuo plans to file for a NASDAQ listing upgrade during the third quarter of 2008.

The Company wishes to correct typographical errors in its news releases issued on 02-05-08 and 02-27-08 which reported total retail stores at 154 and 156, respectively. The correct figures were 184 and 186, respectively. An additional 30 stores were opened in the fourth quarter of 2007, but were not included in the updated store counts in the February releases.

OmniaLuo, Inc. Investor Resources:

Company Website

The Company has created a user-friendly, SEC compliant Website. Please visit for additional Company information, detailed trading data, the Company's fact sheet, a comprehensive investor presentation and a corporate video.

Fact Sheet



About OmniaLuo, Inc.

OmniaLuo, Inc. (, based in China's fashion capital of Shenzhen, is in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO. OMNIALUO's apparel embodies elegance, femininity and sophistication for China's rapidly growing class of urban and affluent female professionals. With its rapid and strategic expansion plan, OMNIALUO plans to increase its retail presence throughout provinces in China from its current 186 stores to 264 stores by year end 2008. Under the leadership of Cindy Luo, the Company's founder and award winning chief designer, OMNIALUO is positioned to become the Chinese brand equivalent of Donna Karan or Liz Claiborne.


This news release contains forward-looking statements, including statements that include the words "believes," "expects," "anticipates," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. Factors that may affect these forward-looking statements include, among others, our dependency on our chief executive officer, principal stockholder and chief designer, our sensitivity to economic conditions and consumer spending in China, competition in our industry, our ability to effectively manage our growth, our ability to raise capital in the future, changes in China's economic or political situation, and other factors set forth in our Current Report on Form 8-K filed with the United States Securities and Exchange Commission in October 2007 or otherwise set forth from time to time in our other public filings. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date of this news release.

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