SOURCE: OmniaLuo, Inc.

March 13, 2008 11:24 ET

OmniaLuo Provides February Update on Domestic Expansion

Company Opens High-Margin Co-Owned Store in Chansha, China; Latest Store-Opening Continues Company's Growth Trend

SHENZHEN, CHINA--(Marketwire - March 13, 2008) - OmniaLuo, Inc. ("OmniaLuo" or the "Company") (OTCBB: OLOU), a China-based company engaged in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO, announced today that it remained on pace in February to meet its 2008 strategic goals by opening an additional store, thereby gaining a vital foothold in another major metropolitan area. Specifically, February's new store opening contributes to achieving the following:

Store Count Growth: This latest store brings the total number to 187, an 89% year-on-year increase over OmniaLuo's 99 total stores in February 2007.

Consistent Net Margin Improvement: Co-owned with a franchisee, stores of this type can achieve store level net profit margins of 40%-50%; stores wholly owned by the Company typically record net margins of 20%-40%. And while the new store is co-owned, OmniaLuo will retain 70% of revenue generated.

Major Market Introduction and Awareness: The new store is the Company's first in Chansha, the capital of Hunan province. Chansha has a population of over 6 million and is ranked as one of China's top 20 economically advanced cities. It has enjoyed 14% annual GDP growth since 2001 (national average: 9%), and its average household income is 15% higher than the China norm. Chansha precisely fits OmniaLuo's target market criteria as an increasingly urban, sophisticated and affluent metropolitan area.

Moreover, the new store comes during the month of the Chinese New Year, a historical commercial "dead zone" for nearly all Chinese companies.

"With ten business days lost to the national Chinese New Year holiday in early February, we are pleased to have nonetheless added a higher-margin store in a coveted market," stated Cindy Luo, OmniaLuo Chairwoman and CEO. "Our goal remains to grow to 264 by the end of 2008, and we are on pace to achieve that. While our store count grew by one in February, our entry into Chansha represents a significant step for OmniaLuo and positions us for additional growth, both in this new market and beyond."

About OmniaLuo, Inc.

OmniaLuo, Inc. (www.omnialuo.com), based in China's fashion capital of Shenzhen, is in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO. OMNIALUO's apparel embodies elegance, femininity and sophistication for China's rapidly growing class of urban and affluent female professionals. With its rapid and strategic expansion plan, OMNIALUO plans to increase its retail presence throughout China from its current 187 stores to 264 stores by year end 2008. Under the leadership of Cindy Luo, the Company's founder and award winning chief designer, OMNIALUO is positioned to become the Chinese brand equivalent of Donna Karan or Liz Claiborne.

SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS

This news release contains forward-looking statements, including statements that include the words "believes," "expects," "anticipates," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance, or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. Factors that may affect these forward-looking statements include, among others, our dependency on our chief executive officer, principal stockholder and chief designer, our sensitivity to economic conditions and consumer spending in China, competition in our industry, our ability to effectively manage our growth, our ability to raise capital in the future, changes in China's economic or political situation, and other factors set forth in our Current Report on Form 8-K filed with the United States Securities and Exchange Commission in October 2007 or otherwise set forth from time to time in our other public filings. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date of this news release.

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