SOURCE: Certeon


April 13, 2011 09:00 ET

Omnicom Media Group Decreases Hardware Footprint and Increases Application Performance With Certeon's Software-Based WAN Optimization Solution

Certeon's Support for All Hypervisors and Ability to Outperform Hardware WAN Optimization Solutions Key to Omnicom Media Group's Global Private Cloud Roll Out

BURLINGTON, MA--(Marketwire - Apr 13, 2011) - As The Omnicom Media Group has grown, it has faced the challenge of delivering superior application performance across its distributed remote offices located in more than 80 countries worldwide. To combat this challenge, Omnicom Media Group is deploying a software-based WAN optimization solution from Certeon to optimize application performance and better enable the organization to move to a private cloud model, enabling the company to not only save on hardware costs and scale its IT infrastructure, but also provide employees access to centralized applications as if they were running on their desktop.

Omnicom Media Group decided to move to a centralized IT environment to control costs, foster global collaboration among the existing and acquired agencies, and increase office and employee productivity. This initiative drove Omnicom Media Group to undertake server consolidation and a move to a private cloud model in order to better align with corporate strategies, enable convenient, on-demand network access, shared hardware costs as well as offer the ability to scale IT infrastructure up or down depending upon demand.

After a thorough review process, Omnicom Media Group decided to deploy Certeon's aCelera instead of a hardware-based solution to optimize its application performance more easily in the new virtualized infrastructure, and allow its users in offices around the world to access applications in seconds rather than minutes. Instead of waiting for the hardware to ship and be installed around the world, Omnicom deployed aCelera at global sites in only a few hours per site, making mission-critical application response times 10 times faster.

"From day one Certeon has delivered. From a Proof-of-Concept that perfectly mirrored real-life scenarios to rolling-out new initiatives, such as creating a more collaborative global environment and migrating to a private cloud, Certeon outperformed other solutions on the market," said Kenneth Corriveau, Omnicom Media Group CIO. "We are particularly impressed with Certeon's flexibility to deploy in a complex environment, not to mention its ability to scale without the expense and inefficiencies of shipping hardware boxes around the globe."

"Omnicom Media Group succeeded in aligning its IT infrastructure strategy and cost savings requirements with its business growth plans," said Peter Dougherty, Certeon president and CEO. "Omnicom Media Group's commitment to technology cost savings and innovation such as moving to a private cloud model demonstrates its dedication to productivity and efficiency for its entire global user base. Application performance is critical to realizing their goals. By deploying a software-based WAN optimization solution, Omnicom Media Group has essentially eliminated the complexity that the company's growth has created."

The Omnicom Media Group private cloud is a key IT asset reflecting to the company's corporate strategy. Moving to a private cloud infrastructure allows Omnicom Media Group to realize significant IT value including:

  • Infrastructure becomes an on-demand IT asset with ability to roll out applications in minutes not months.
  • TCO associated with consolidation is lowered because Omnicom Media Group can now run multiple server workloads on a single hardware host thereby lowering the total hardware required, reducing manpower, management, power and cooling costs.
  • The ability to scale the infrastructure up or down allows Omnicom Media Group IT to be more clearly aligned to the overall corporate business strategies and cost requirements.

"Only a software-based solution like aCelera enables Omnicom Media Group IT to meet these corporate objectives through a private cloud," continued Kenneth Corriveau.

About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.

About Certeon
Certeon is the application performance company. With Certeon, enterprises and cloud providers successfully realize key initiatives including consolidation, virtualization, replication and application SLA's. Certeon's aCelera is the only software-based product that is hypervisor agnostic, hardware agnostic and cost effective. aCelera's ability to provide automated, secure and optimized access to centralized applications at the lowest possible TCO make aCelera a cornerstone of enterprise and cloud provider infrastructures. Additional information about Certeon is available at

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