SOURCE: Omnifuse Inc.

March 13, 2007 10:00 ET

Omnifuse Introduces FUSION 2.0 Social Network Application

Omnifuse Drives Commerce and Connections With Fusion Platform, Giving Global Marketers Web 2.0 Internet Tools to Reach Consumers and Business Professionals by Building Social Communities

NEWPORT BEACH, CA -- (MARKET WIRE) -- March 13, 2007 -- Omnifuse Inc., a social technology marketing company, today introduced its next-generation tool for building social communities as corporate marketing vehicles. The FUSION 2.0 platform is a fully customizable, turnkey social networking application framework that includes premium modules and an application programming interface (API) used for enhancements and integration.

"The exponential rise of Internet tools that allow people to communicate easily online also give companies desirable ways to influence decision makers, embrace decisive customer bases, and brand their products and services," said Vinh Ha, co-founder and chief executive officer, Omnifuse. "FUSION'S video- and ad-encoding engine allows our customers to create incremental ad revenue from their social communities. This allows marketers to turn the consumer-generated media trend, including mobile videos, into a profit-making venture."

Omnifuse deploys the FUSION platform to improve the ways marketers reach consumers and business professionals by building social communities. An early implementer of Internet marketing technology, Omnifuse developed its FUSION platform to create icelounge.com in 2003, giving an online forum to those embracing the skate, snowboard and surf culture. Since then, social communities such as carcrazycentral.com have turned to Omnifuse and its FUSION platform. Barry Meguiar, founder of carcrazycentral.com and president and chief executive officer of Meguiar's Inc. is an early adopter of the Web as a social marketing tool.

"Car Crazy Central is a 360-degree media platform inclusive of special events, television, radio and Internet mediums for those who have an inborn passion for cars. We partnered with Omnifuse to bottle that passion by implementing the FUSION platform in the CarCrazyCentral.com Café to extend our brand online in a more 'social' way," Meguiar said. "We're giving back to our loyal customers and other car enthusiasts through this community. They can create their own personal profile and meet others who are serious about the car hobby. It's the premier place online for enthusiasts to communicate socially, upload videos, photos and interact about their passion."

Consumer and business-to-business marketers today are embracing this phenomenon -- also called "social media," "social networking," "user-generated content," the "live Web" or simply "Web 2.0" -- and shifting how they develop customer relationships, make business decisions, and even develop and market products.

Omnifuse Sets the Pace of Online Marketing

The FUSION 2.0 platform consists of a core set of features essential to any social platform:

--  Home page: Fully customizable to reflect your brand and existing Web
    presence
--  Member profile: Configurable data collection engine allows collection
    and display of member information
--  Member photos: Members may upload photos
--  Member video: Members may upload videos
--  Member comments: Members may post comments to each other
--  Member messaging: Members may send private messages to each other
--  Friends: Members may create a list of friends or other trusted members
--  Blogs: Members may post their own blogs
--  Groups: Members may create their own groups
--  Forums: Forums are available for increased member interaction
--  Customization: Members may customize and personalize the look and feel
    of their profile page
--  Web site administration: Web-based administration tool allows control
    and customization of everything from default colors to error messages to
    custom logos
--  Content management: Web-based content management allows non-technical
    content editors to manage all content on the site
    
In addition, Omnifuse can add custom modules to the core features of the FUSION platform to meet advanced client needs. These modules include rating and review, e-commerce, mobile content and mobile commerce. Another module allows users to manage their own banner ad and video ad insertions campaigns.

FUSION can be licensed in two ways. As a hosted solution, Omnifuse manages all technical aspects of the social network, from design to hosting. For enterprise-level needs, the company provides total customization and implementation. Both licenses allow clients to own their social network, ensuring total control and capture of ad revenue and customer data.

About Omnifuse Inc.

Omnifuse is a social technology marketing company focused on improving the ways marketers reach consumers and business professionals by building social communities. Omnifuse specializes in the rapid creation and adoption of online social networks using its propriety FUSION platform. FUSION combines social networking software with consumer-generated media technology to provide a marketing and community-building tool for brands, organizations and other verticals. Since 1998, Omnifuse has defined how businesses harness the Internet as a primary marketing tool to drive commerce and connections. Omnifuse is based in Newport Beach, Calif. Visit online at www.omnifuse.com.

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