SOURCE: Omnis Health

Omnis Health

April 19, 2016 16:53 ET

Omnis Health Creates Proactive Continuum of Care for Customers With Diabetes

The Embrace Better Care Program, Featuring the EmbraceIt Mobile App, Combines Education With Technology to Help Customers Better Monitor and Manage Their Diabetes

NASHVILLE, TN--(Marketwired - April 19, 2016) -  Omnis Health, a diabetes category leader in innovative, value-driven monitoring systems, today announced the introduction of the Embrace Better Care Program. The Embrace Better Care Program will help pharmacy partners create closer, more proactive connections with their customers with diabetes by providing easy, instant access to diabetes educational resources and technology to help them better monitor and manage their diabetes. The program will ultimately help pharmacies encourage repeat purchase of diabetes testing supplies while building customer loyalty to their pharmacy.

The Embrace Better Care Program, specially designed for customers using Omnis Health Embrace® brand blood glucose monitoring products, provides instant online access to important diabetes educational information such as: eating healthy, how to exercise safely, maintaining proper glucose levels, and more. In addition, it provides downloadable, pharmacy-specific coupons for Embrace® brand test strips, as well as easy access to product information and instructional videos to ensure proper use of their Embrace system. Customers can enroll in and access the education information and savings benefits of the Embrace Better Care Program by visiting, www.embracebettercare.com.

At the heart of the Embrace Better Care Program is the EmbraceIt mobile app. Designed for both iOS and Android platforms, the EmbraceIt app will help create an even more robust customer connection by putting enhanced tools and resources into the palms of the pharmacy's customers' hands. App users are encouraged to enter their testing data -- how often they test, even dates of test strip purchases -- and the app will push test strip purchase reminders as appropriate.

With geo-location and push notification features built right in, the EmbraceIt app will ping customers when in range of their pharmacy, providing coupons redeemable at that pharmacy. The app also provides access to the Omnis Heath Embrace Diabetes Management Program, powered by Health2Sync, so customers can easily create a diary of blood glucose readings and track related activities such as exercise, diet, and medications right on their mobile device. This also makes it easier to share this critical information with their healthcare professionals. EmbraceIt also delivers all the same diabetes educational information as members can access online. 

"The Embrace Better Care Program is more than a loyalty program, it's a continuum of care specifically designed to help our pharmacy partners create a closer connection with their customers with diabetes," said Cathy Pereira, Executive Vice-President - Global Sales and Marketing. "By providing proactive access to diabetes educational resources, money-saving coupons, testing reminders and more, at the click of a mouse or in the palm of their hand, Embrace Better Care creates an effective way to tether customers to the pharmacies where they purchased their Embrace brand products, while building loyalty to that pharmacy."

Anyone who purchases products in the Embrace portfolio -- the Embrace or EmbraceEVO Blood Glucose Monitoring Systems or the NEW Embrace or EmbraceEVO Complete Gestational Diabetes Kits -- can enroll in the Embrace Better Care Program.

"We understand that providing our pharmacy partners with products of high quality, high value, and high margin is just not enough today. We need to leverage our expertise in the diabetes category to continue to innovate with products, programs and technologies that create ways to help them reach new market segments, better connect with new and existing customers, and simply build their business," Pereira continued. "Embrace Better Care does just that while helping to separate us from other diabetes category, value segment players."

Pharmacy retailers can inquire about the Embrace products portfolio by visiting www.omnishealth.com and the Embrace Better Care Program by calling 877-979-5454 or visiting www.embracebettercare.com.

About Omnis Health

Omnis Health is committed to providing high quality, high value diabetes testing products while helping people improve their overall health. Our deep understanding of diabetes and the challenges facing people with diabetes allows us to adapt to the ever-changing healthcare environment and deliver dependable, affordable blood glucose monitoring systems. Our portfolio expands beyond diabetes testing for humans to include a system designed specifically for diabetes testing in dogs and cats. Omnis Health is a trusted partner for the nation's leading pharmacies, durable medical equipment providers, wholesale distributors, medical professionals, and specialty retailers alike. For more information, visit www.omnishealth.com

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