SOURCE: Openet

March 12, 2008 05:00 ET

Omnitel Lithuania Deploys Openet to Increase Revenue for Both Pre-Pay Data and Advanced Services

Openet's FusionWorks Charging and Rating Helps Drive Wireless Offerings for Baltic's Largest Telecom Provider

DUBLIN, IRELAND--(Marketwire - March 12, 2008) - Openet, a provider of Transactional Intelligence solutions, today announces that it has been chosen by Omnitel Lithuania, the largest telecommunications company in the Baltics, to provide FusionWorks Convergent Charging and FusionWorks Network Edge Rating across the operator's two million-strong subscriber base. The combined solution from Openet will be used to increase pre-pay data usage control with consistent and seamless service regardless of individual plans, while enabling Omnitel to quickly deploy new, revenue-generating tariffs, promotions and services.

Rolandas Ryliskis, CTO of Omnitel, said: "Openet offers the most superior charging and rating solution on the market for pre-pay and wireless services. FusionWorks Convergent Charging and Network Edge Rating offers the vital flexibility, reliability and speed needed to better control transactions and quickly deploy new tariffs and services that meet the changing needs of our customers."

Despite its small population, Lithuania is one of the world's most sophisticated mobile markets, with 140% mobile penetration and a network footprint of 98%. Mobile minutes have long surpassed fixed call time, and 76% of mobile customers use their device and networks to access the internet. With this in mind, Omnitel needed a system capable of tracking usage across multiple services including voice, SMS, mobile internet and mobile TV. Omnitel also chose to implement FusionWorks Convergent Charging because the majority of Lithuania's mobile users are on pre-pay charging models, therefore the operator needs access to real-time intelligence to ensure that data services are only available when credit is available.

In addition, Openet will also simplify the management of Omnitel's rating schemes and unify its rating tables across pre-pay data customers. FusionWorks Network Edge Rating will allow Omnitel to stay competitive through the swift deployment of new tariffs, ad hoc promotions and new services that will drive top line revenue for the company.

"As part of a strategically timed review of their ratings process, we were able to help Omnitel consolidate hundreds of rating plans into just 12," said Philip Hogan, VP Sales EMEA & APAC at Openet. "We've also created technology options so that Omnitel can apply rule-based rating and logic-based rating as well as time-based charging for streamed services, further driving control and revenue capture. These types of solutions make a huge difference to our customers' operations, and are the reason they continue to build and expand their businesses on the FusionWorks Framework."

About Openet

Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company's solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet's implementations include long-running engagements with the world's leading service providers such as British Telecom, Orange, AT&T and Verizon Wireless. For more information, visit www.openet.com.

About Omnitel

Omnitel has 2 million customers and half of the mobile revenue market in Lithuania. It was the first network operator in Lithuania to launch GSM services (in 1995) and one of the first companies in Europe having introduced packet data transfer technology GPRS (General Packet Radio Service) in its network. Omnitel was the first in Lithuania to start the commercial 3G services in 2006, which was followed by the highest speed mobile internet HSDPA. Omnitel is part of the TeliaSonera Group. For more information, visit www.omnitel.lt.

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